In this episode of The Content Spark, Helen’s back after a little podcast pause, and she’s easing us all back into content creation with a super simple tip: post one thing. Just one. That’s all it takes to get going again.
Then it’s straight into today’s brilliant topic: testimonials and reviews, and why they’re absolute gold dust for your content. Helen shares how to ask for them (without the ick), how to use them (in ways that feel like you), and why they’re so powerful when it comes to building trust and converting those lurkers into loyal clients.
With loads of practical tips and a sprinkling of Geordie wisdom, this episode will have you proudly sharing your client love without feeling like you’re showing off.
Why testimonials and reviews are a must-have, not a nice-to-have
How to ask for them in a non-cringe way (even if you’re shy!)
Helen’s own system for collecting feedback that actually works
How to use them in your content without sounding boastful
Why your clients’ words are better than marketing jargon
Creative ways to share reviews across different formats
The one thing you should never do with a great testimonial
Why repurposing feedback into content is storytelling, not bragging
A little pep talk for when you’re feeling awkward about sharing
Helen’s famous “shy bairns get nowt” wisdom and what it means in business
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