In this episode, Helen discusses the importance of content repurposing as a key strategy for business owners looking to enhance their online presence and connect with their audience. She emphasizes that repurposing allows for efficient content management, enabling creators to maximise their existing content without the need for constant new ideas. Helen shares her personal strategies for repurposing content across various platforms and formats, providing practical tips for beginners to start their own repurposing journey. The episode concludes with a call to action for listeners to consider how they can implement these strategies in their own content creation efforts.takeaways

• Repurposing is essential for effective content strategy.
• Audiences need to hear messages multiple times.
• Using analytics helps identify top-performing content.
• Repurposing can save time and reduce stress.
• Content can be reformatted into various types.
• Consistency in messaging across platforms is key.
• Repurposing is not lazy; it's strategic and smart.
• Engagement metrics can guide content repurposing.
• Using tools like ChatGPT can streamline content creation.
• Repurposing helps maintain a cohesive brand presence.

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