In this episode of the Content Spark podcast, Helen shares how to overcome the fear of showing up on camera and why doing so can be a powerful move for your small business. She gives practical, no-fluff advice for building confidence on video — whether you're filming Reels, popping up in Stories, or nervously eyeing your first Instagram Live. From comfort-blanket lip balm to blocking the odd judgy lurker, Helen covers it all with her usual wit and wisdom.
You'll walk away with ideas you can try today to help you get visible, feel braver and start building real trust with your audience.
Stories are a safe and simple place to practise showing your face on socials
You don’t need a full production setup — just a little light and a tripod (or books!)
Blocking specific people can help reduce nerves and protect your confidence
Reframing Lives as a friendly chat (not a scary performance) makes them feel easier
Tools like Edits and teleprompters can be a real confidence-booster
You don’t have to love it — you just need to do it
Success doesn’t mean going viral — it’s about showing up and helping someone
Simple tricks like Post-it notes or photos of cheerleaders can keep you focused
Being on camera speeds up the know-like-trust process
Just one person helped = a successful post
Sign up for my FREE Instagram Confidence Call – we’ll chat through what you’re currently doing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is a good fit for you.
Join in with my Five Day Instagram Stories Challenge for only £20 – learn how brilliant Stories are for your reach and engagement and why you should be using them for your business. If you love a set of instructions, this challenge is for you!
Need one of my content power hours? Great! We can chat about all things content or get really specific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will!
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