In this episode of The Content Spark, Helen is diving into the magical world of lead magnets – those free, valuable goodies that help you grow your email list while giving your audience a taste of your brilliance.
She explains what a lead magnet is, why it’s essential for every small business (especially if you’re relying on social media!), and how to create one your ideal client actually wants. Helen also shares her favourite tips for promoting your lead magnet on Instagram without sounding like a broken record – and reminds you why repeating yourself is never a bad thing in marketing.
Whether you’re just starting out or ready to grow your list like a pro, this episode is full of practical tips, relatable encouragement, and Helen’s usual tea-fuelled charm.
A lead magnet is a free, helpful resource designed to grow your email list.
It gives people a taste of what it’s like to work with you — and solves a small problem.
Think checklists, guides, masterclasses, templates or challenges — short, sweet, and strategic.
Always aim it at your ideal client and keep it genuinely helpful.
Promote it regularly — not just once! Use Stories, posts, your bio and more.
Repetition is your friend — no one sees everything the first time.
Email lists are YOURS — social media isn’t. Having a list is your business safety net.
Start small, ask your audience what they want, and get your freebie out into the world!
👉 Sign up for my FREE Instagram Confidence Call – we’ll chat through what you’re currently doing, see what can be done better, and explore whether my coaching programme The One Where You Learn Instagram is a good fit for you.
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👉 Book a Content Power Hour – feeling stuck with your content or unsure what to post next? We’ll plan it all out together in just one hour.
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