In this episode of The Content Spark podcast, Helen shares how to create social media content that leads to sales without feeling sleazy, awkward or over the top. Because yes, you can sell and still sound like a human.
You’ll hear Helen’s tried-and-tested approach to writing sales content that feels natural and strategic, not salesy. She also shares the biggest mistake small business owners make (spoiler: not selling at all!) and why Stories are her favourite place to sell gently and effectively.
Sales content doesn’t have to be cheesy
Selling is just another content format with a different goal
Stories are a great place to sell softly to a warm audience
Any post can be a sales post if it includes a clear CTA
Consistency is more important than volume
Repetition is essential — people need reminders
Content builds relationships, and relationships drive sales
You need to plan to sell — not just hope people figure it out
Objection-handling and social proof make sales content stronger
There’s no shame in showing up and inviting people to buy from you
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