In this episode of The Content Spark, Helen breaks down the slightly scary-sounding concept of social media funnels into something practical and actually doable. She explains what a funnel is, why it matters, and how small business owners can start using this approach without getting overwhelmed by tech or jargon.
With her GLOW framework and signature humour, Helen shares why it’s important to gently lead your audience towards a next step – whether that’s a freebie, a conversation, or a paid offer.
You’ll learn:
What a social media funnel actually is (in normal-person language)
Why it doesn’t have to be complicated or automated
Common mistakes people make when trying to sell
How to create a simple funnel that fits your business
Why having a lead magnet is more important than ever
And how Helen uses her own Five Day Stories Challenge to gently sell with strategy
👉 Join the Five Day Instagram Stories Challenge – for just £15!
👉 Book a Content Power Hour – get personalised help planning your content strategy
Connect with Helen:
Instagram: @heleninthedetail
Screenshot this episode and tag me – I love seeing what resonates!