In this episode of The Content Spark podcast, Helen shares how to increase your Instagram visibility without relying on hashtags. With Instagram changing the way content is discovered, Helen walks you through what’s actually working in 2025 — from optimising your bio for search to creating Reels that reach new people, to engaging like a real human (because you are one).

Packed with practical tips and encouragement, this episode is a must-listen for small business owners who want to grow their reach organically — and without the overwhelm.

• Hashtags aren’t dead, but they’re no longer the main way to get found

• Optimising your name, bio and captions with keywords boosts your chances of discovery

• Reels are still the fastest way to reach non-followers

• Saveable, shareable posts perform better in the algorithm

• Collaborating with other creators can double your visibility

• Authentic engagement helps Instagram show your posts to more people

• Consistency beats perfection

• The algorithm loves original, creative content

• You don’t need to go viral — you just need to show up helpfully

• Organic growth is absolutely still possible

Sign up for my FREE Instagram Confidence Call – we’ll chat through what you’re currently doing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is a good fit for you.

Join in with my Five Day Instagram Stories Challenge for only £20 – learn how brilliant Stories are for your reach and engagement and why you should be using them for your business. If you love a set of instructions, this challenge is for you!

Need one of my content power hours? Great! We can chat about all things content or get really specific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will!

Connect with me
If you've enjoyed this episode, take a screenshot and tag me in your stories @heleninthedetail
I would love to hear from you — follow me on Instagram and we can chat in the DMs!