In this episode of the Content Spark podcast, Helen discusses the importance of using feedback to shape content strategies for business owners. She emphasises that feedback can come in various forms, not just formal surveys, and highlights the significance of interpreting this feedback to create content that resonates with the audience. Helen provides practical tips on gathering feedback, analysing it, and using it to inform content decisions. She also addresses how to handle unexpected feedback and encourages listeners to view feedback as a valuable tool for improvement.

• Feedback is not just formal; it includes comments and reactions.
• Silence can be a form of feedback indicating content needs improvement.
• Gather feedback in one place for better analysis.
• Use feedback to identify patterns in audience engagement.
• Testing different content formats is essential for success.
• Don't take negative feedback personally; use it to improve.
• Engage with your audience to gather informal feedback.
• Repurpose successful content ideas across different formats.
• Feedback helps in creating content that resonates with the audience.
• Regularly audit your content strategy based on audience feedback.

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