Check the link at the bottom of the description to join our FREE Group.
In this episode of The Business of Online Coaching Podcast Show, Farah and I dive deep into a topic that sits at the heart of every thriving business: ongoing education—for you as the leader, your team, and ultimately your clients.
As we’ve built and scaled our company, we’ve learnt that growth doesn’t happen by accident.
It’s driven by intentional learning.
Whether you’re hiring your first VA, expanding your content team, or managing a six-person operation, the question remains the same—how are you helping your people grow?
We discuss how "Growth is a Priority"—one of our company’s core values—and what that looks like in real life.
It starts with you.
If you’re not investing in your own development, how can you expect your team to?
We share how our personal learning habits have evolved—from podcasts during drives, to evening reading sessions, to quarterly “rocks” (goals) that ensure learning stays a business priority.
Farah opens up about how motherhood has changed her rhythm for learning, and how she’s rediscovered new ways to stay inspired and pass that knowledge to clients.
We talk about mental inputs—the things you listen to, read, and watch—and how they directly shape your mindset, your leadership, and the culture of your business.
You’ll also hear how continuous education directly improves team performance and client experience.
When our team members are reading, researching, and upskilling, they don’t just perform better—they bring fresh energy and ideas that directly benefit our clients.
From our assistant coach studying hormone health, to our content editor mastering high-performing reels, we show how growth within the team leads to retention, results, and long-term ROI.
If you’re serious about building a business that lasts—one that feels stronger each year and positions you as a true expert in your industry—this episode is for you.
Click play to hear how ongoing education can transform your leadership, elevate your team’s performance, and deepen your clients’ results—creating a business built to grow and thrive long-term.
For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:
https://www.facebook.com/groups/healthypricinghealthyprofits
Join other online coaches on their journey as they launch, start, and grow their coaching businesses.
Check the link at the bottom of the description to join our FREE Group.
In this episode, Farah and I dive deep into one of the most overlooked yet powerful aspects of building and leading a successful coaching business — setting realistic team targets that play to your team’s strengths.
If you’re building a team or thinking about expanding, this conversation is essential.
We explore what it really means to manage a team effectively — not through micromanagement or vague expectations, but by giving each person measurable clarity, purpose, and direction.
Drawing from Gino Wickman’s ‘Traction’ framework, we talk about how the Vision Traction Organiser (VTO) becomes the heartbeat of your business — helping you set quarterly “rocks,” define core values, and ensure everyone knows exactly what success looks like.
Because when your business has no defined values or metrics, chaos isn’t far behind.
We break down three key principles that we use at The Business of Online Coaching™ to manage our own growing team:
Set Clear Business Rocks: These are your quarterly goals — the 3–5 priorities that move the business forward. We explain how breaking big goals into 90-day chunks keeps everyone focused and accountable.
Everyone Has a Number: From coaches to appointment setters to content editors — each team member must have a measurable metric they own. We share how even a receptionist’s “number” can transform performance and culture, and why clarity always beats assumption.
Track, Review, and Support: Through our weekly Level 10 Meetings (another concept from Traction), we show how to keep your finger on the pulse — celebrating wins, addressing issues, and ensuring everyone is “on track” with their rocks. It’s how we spot what’s working, what’s not, and how to support the team to stay aligned with our core values.
Farah also shares how each team member at BOCO chooses 2–3 personal rocks every quarter — specific, measurable outcomes like completing a certification, improving content accuracy, or hitting post consistency targets.
These aren’t vague “get better at X” goals — they’re defined, measurable, and revisited weekly.
We also pull back the curtain on the behind-the-scenes process that made all this possible — from reading Traction, Get a Grip, and other business classics, to creating our own SOPs and adapting these frameworks to fit a small but mighty online coaching team.
By the end of this episode, you’ll see how having clear rocks, values, and numbers can completely transform how your business operates — giving your team focus, autonomy, and pride in hitting meaningful targets.
If you’ve ever struggled to manage a team, stay consistent with goals, or keep everyone aligned, this episode will show you the practical structure we use to keep our business running smoothly and profitably.
For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:
https://www.facebook.com/groups/healthypricinghealthyprofits
Join other online coaches on their journey as they launch, start, and grow their coaching businesses.
Check the link at the bottom of the description to join our FREE Group.
In this episode, Farah and I dive deep into a topic that’s at the heart of sustainable growth for any coaching business — Operational Excellence.
We explore what it really takes to standardise your systems so you can scale with consistency, not chaos.
Farah’s just returned from the UK, and between a few laughs and inside jokes, we get real about something many coaches struggle with: keeping things consistent when you start to grow and bring on help — whether it’s a VA, appointment setter, or full-time team members.
If you’re still running every part of your business solo, this episode will hit home.
I explain why you need to start building Standard Operating Procedures (SOPs) now, even before you hire.
Because without clear systems, you’ll never know what’s truly working.
We unpack how inconsistent actions — from jumping between sales scripts to switching tools every week — sabotage your growth and prevent you from measuring success.
We also share why we believe in doing things yourself first — from running ads to writing emails — so you understand the process before you delegate it.
That’s how you create repeatable, teachable, and scalable systems.
Farah adds her own experiences (and funny typos!) to show how spot-checking and maintaining extreme accountability keep your brand sharp and professional, even as your team grows.
We close the episode with practical steps to help you build operational excellence into your coaching business:
Do it yourself first — learn the process.
Document and file your SOPs.
Spot-check and manage your team.
Continuously improve and refine over time.
If you’re ready to bring structure, clarity, and growth to your business, this episode will show you exactly how to standardise and scale without losing your personal touch.
For more in-depth, personalised LIVE lessons, join our FREE community, Healthy Pricing Healthy Profits, here: https://www.facebook.com/groups/healthypricinghealthyprofits.
Join other Online Coaches on their journey as they launch, start, and grow their coaching businesses
Check the link at the bottom of the description to join our FREE Group.
In this episode of The Business of Online Coaching Podcast, Farah and I dive deep into what it truly takes to build, manage, and lead a high-performing team that supports your vision and drives business growth.
Whether you’re hiring your first assistant or managing a growing team, this episode gives you the exact structure we’ve used over nearly a decade in business to build what we now call our “A-Team.”
We break down the three critical pillars of team building — hiring, managing and training, and leading or letting go — and show you how to implement them step by step. You’ll hear the mistakes that cost us over £20,000 in bad hires, and the lessons that helped us build a reliable team that operates with autonomy and alignment.
You’ll discover:
How to hire slow and fire fast — and why this principle saves you time, energy, and money.
The GWC Framework from Traction by Gino Wickman (Get It, Want It, Capacity) and how to apply it to your hiring process.
How to create core values that define your culture and guide every hiring and management decision.
The importance of clear KPIs, role descriptions, and test tasks before onboarding.
How to manage your team effectively using tools like Slack, daily checklists, VTOs (Vision Traction Organisers), Rocks, and SOPs.
How to handle probation periods, difficult conversations, and firing with respect and clarity — so you stay people-centred but performance-driven.
Farah and I also share personal stories from inside our business — the wins, the challenges, and the lessons we’ve learned leading a remote team across time zones.
This episode is a behind-the-scenes look at how we’ve scaled The Business of Online Coaching™ while maintaining our standards and culture.
If you’re an online coach who’s ready to grow beyond solo hustle and build a team that runs like a well-oiled machine — this episode will show you exactly how to do it.
Click play to listen now and learn how to build your own dream team.
Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:
Check the link at the bottom of the description to join our FREE Group.
As I sat down to record this episode, I realised that next year marks nearly a decade in business for Farah and me.
A whole decade.
And while I’m not always great at pausing to reflect, I knew this was worth stopping for.
Why?
Because in ten years of building our coaching business, we’ve learned lessons that I’d bet my business on—truths that every online coach needs to hear.
This episode isn’t about sugar-coating the journey.
If anything, it’s the opposite.
I want you to use these lessons as a mirror—whether you’re just thinking about starting your coaching business, you’re already in the thick of it, or you’re wondering whether this is really for you.
These are the eight lessons I know to be true today.
In five years, they may evolve, but right now, they’re my compass—and they could be yours too..
I cover everything from why every single function of your business has to work (not just the coaching), to the reality check that coaching is often only 20% of the job and the rest is sales, marketing, finance, and systems.
I talk about the myth of “yet another certification” and why chasing them keeps you stuck.
I share why a thousand true fans is all you really need, why failure isn’t the end but part of the journey, and why the unsexy, boring work is what actually drives results.
You’ll hear stories from our own journey—like investing £83,000 in coaching and mentorship, building a team that now runs much of our day-to-day, and the resilience it’s taken to keep going when quitting would have been easier.
And you’ll also hear why the ROI of having your own business isn’t just financial—it’s the freedom to live life on your terms, from having Caleb to relocating to Dubai and creating opportunities we never imagined a decade ago.
If you’ve ever found yourself at a fork in the road wondering, “Do I really want to do this?”—this episode is for you.
My hope is that you walk away either fired up, knowing this is the path you’re committed to, or with the clarity that maybe it isn’t for you.
Either way, you’ll know.
Click play and listen to the full episode—because these eight lessons might just be the difference between drifting through your business and building something that truly lasts.
Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:
Check the link at the bottom of the description to join our FREE Group.
In this episode, I dive into one of the most important – yet often overlooked – aspects of building a successful coaching business: making sure you have the right people in the right seats.
Drawing from Jim Collins’ classic Good to Great and Gino Wickman’s Traction, I explore what it really takes to create a team that not only supports your vision but helps it come to life.
Collins reminds us that the first job of a leader isn’t to decide on the destination but to get the right people on the bus.
Wickman then takes it further with practical tools like the People Analyzer and the “Get It, Want It, Capacity to Do It” test, helping you evaluate if someone truly belongs in your business – and in what role.
I break down the four combinations every business owner faces:
Wrong person, wrong seat – the ones you need to move on quickly.
Wrong person, right seat – they might perform well, but if they don’t share your values, they’ll erode your culture.
Right person, wrong seat – where training or repositioning can unlock hidden potential.
Right person, right seat – the dream team members you should invest in and grow with.
Farah and I share real stories from our own team – the mistakes, the tough calls, and the breakthroughs – showing you exactly why values, trust, and capacity matter more than raw skills alone.
If you’re at a stage where you’re building a team, struggling with underperformance, or questioning whether you’ve made the right hires, this episode will give you clarity and a practical framework to make the tough decisions with confidence.
Click play and discover how to move from chaos to clarity in your coaching business.
Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:
Check the link at the bottom of the description to join our FREE Group.
When Farah and I first started out in business nearly a decade ago, we were like most new entrepreneurs—wearing every hat in the business while trying to figure it all out as we went.
What we didn’t realise back then was that the very thing that helps your business grow isn’t just your coaching skills.
It’s having clear functions, roles, and structure in place.
In this episode of the Suit’s Podcast Show, I break down the eight core business functions every online coaching business needs to master:
Learning & Development – Designing your offer, improving it, and ensuring your delivery gets results
Marketing – Building visibility and creating content to put your offer in front of the right people
Sales – Converting warm leads into paying clients with a clear sales process
Coaching & Client Success – Delivering results through structured calls, accountability, and support
Finance & Compliance – Managing cash flow, bookkeeping, taxes, and using systems like Profit First to protect your profit
Vision & Strategy – Setting long-term goals, creating direction, and leading your company towards it
Operations – Building systems, SOPs, and processes so the business can run without you being the bottleneck
Team – Hiring, training, and managing the right people at the right time to help your business scale
I share real lessons from our own journey—like the £20,000 mistake I made by hiring someone before clarifying their role, and how shifting from outdated ‘dinosaur’ methods to streamlined systems helped us transform our business.
This episode will give you the clarity and structure you need to stop spinning your wheels, step fully into your role as a business owner, and finally build a coaching business that grows sustainably without consuming your life.
If you’re ready to move beyond the chaos and create a business that truly works, click play and let’s dive in.
Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:
Check the link at the bottom of the description to join our FREE Group.
From Nurse to Health Coach: Gigi’s Inspiring Journey to Building Her Dream Coaching Business
In this episode, I sit down with one of our private clients, Gigi, to share the raw, honest journey of building her coaching business from the ground up.
Gigi is an intermittent fasting coach for busy mums, a registered nurse, and a homeschooling mum of two—all while travelling full-time across the US in an RV with her family.
You’ll hear how Gigi turned her personal 50-pound weight loss and health transformation into a business designed to help other mums achieve the same results—without the overwhelm of fad diets.
She opens up about her doubts, the leap of faith she took to work with us, and how our straightforward, step-by-step system gave her the confidence and clarity she needed to move forward.
Inside, Gigi shares:
The struggle of balancing her nursing career, motherhood, homeschooling, and a new business.
Why simplicity and structure made all the difference in choosing us as her mentors.
The reality of highs (like signing clients even while sick) and lows (handling rejection and setbacks) as a coach.
How the support, training, and community gave her the tools not just to grow her business—but to believe that she truly could do this.
Why she’s now preparing to leave her nursing job and step fully into her dream role as a health coach.
If you’ve ever wondered whether it’s possible to grow a coaching business alongside a busy life—or if fear and doubt have held you back—Gigi’s story is living proof that with the right guidance and commitment, it’s possible to transform your life and career.
Hit play now and hear first-hand how Gigi made it happen.
Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:
Check the link at the bottom of the description to join our FREE Group.
One of the most impactful business books I’ve ever read is Traction by Gino Wickman—and in this episode, I break down exactly why it’s a game-changer for entrepreneurs and online coaches alike.
What makes Traction so powerful isn’t just the step-by-step system, but the way it’s brought to life through the companion book Get a Grip.
Told as a fable about a struggling company, it introduces us to Vic (the visionary) and Eileen (the integrator), two very different personalities who both play critical roles in building a sustainable business.
This story makes the principles practical, relatable, and—most importantly—actionable.
Inside this episode, I share the six key components of the Entrepreneurial Operating System (EOS):
Vision – how to set a clear direction so everyone knows where the business is going.
People – why having the right people in the right seats is non-negotiable.
Data – how to run your business based on real numbers, not gut feelings.
Issues – the process for identifying, discussing, and solving problems at the root.
Processes – creating systems that make your business repeatable and scalable.
Traction – execution and discipline through 90-day goals and weekly level-10 meetings.
These principles aren’t just theory—we’ve implemented them in our own business, and they’ve transformed how we operate, how we hire, and how we scale.
I also share some of the challenges we faced before putting these systems in place, and how much smoother (and more profitable) things became once we did.
If you’ve ever felt stuck in the day-to-day, frustrated with your team, or unsure of how to move your business forward, this episode is for you.
Traction will give you the clarity and tools to finally get a grip on your business—and I’ll show you exactly how to apply it.
Click play now to listen to the full episode and discover how to build a business that runs with clarity, structure, and momentum.
Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:
Check the link at the bottom of the description to join our FREE Group.
I want to be real with you – if you’re trying to run every single part of your coaching business on your own, you’re the very thing holding it back.
In this episode, I dive into the lessons I took from Rocket Fuel by Gino Wickman, a book that completely shifted how I view business growth and teamwork.
When I first read it, the concept of the Visionary and the Integrator hit me like a bolt of lightning.
It reminded me of my own father – a man full of brilliant ideas and blueprints for hotels he dreamed of building in Kenya, but who never executed because he lacked the right partner to bring those ideas to life.
And truthfully, I saw myself in him.
I’m a natural Visionary, bursting with ideas, frameworks, and creative ways to grow. But unless those ideas are put into action, they don’t generate impact or income.
That’s where the Integrator comes in – the person who takes the vision and makes it happen.
Think Steve Jobs and Steve Wozniak. One had the dream, the other built it into reality. When you combine these two roles, that’s when you create real momentum.
Farah and I figured this out the hard way. I thrive on creating offers, challenges, and systems – she thrives on executing and refining them.
Once we stopped trying to do everything ourselves and started leaning into our unique zones of genius, our business accelerated. We built a team, we freed up our time, and we finally created the kind of freedom that most coaches only dream about.
In this episode, I share:
Why trying to do everything yourself leads to burnout and stagnation.
How the Visionary/Integrator model can unlock your business growth.
The hard truths I learned from my dad’s unfulfilled dreams.
Real examples from our own business – the hires we made, the systems we built, and how they gave us more freedom and profit.
Why building a team isn’t optional if you want a coaching business that outlives your to-do list.
If you’ve ever felt like your coaching business is stuck because you can’t seem to get past “doing all the things,” this episode is going to be a game-changer for you.
Click play, and let me show you how to step into your true role – and finally stop being the bottleneck in your own business.
Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:
Check the link at the bottom of the description to join our FREE Group.
Too many coaches fall into the trap of “winging it” on their calls.
Whether it’s client check-ins, group Q&As, or mentoring sessions, if there’s no structure, the calls lose impact.
Clients leave uncertain, disengaged, or overwhelmed—and over time, that damages trust, retention, and results.
In this episode, I break down why “winging it” is the fastest way to erode confidence in your coaching and how to put in place call structures that create predictability, consistency, and transformation.
Here’s what we dive into:
The Problem with Winging It – why lack of structure creates uncertainty and weakens the client experience.
The Power of Structure – how predictability builds trust, makes calls transformational, and actually gives you more freedom.
Simple Frameworks for Calls – proven templates you can use straight away to keep calls focused, productive, and valuable.
Mistakes to Avoid – from overloading clients with too many action steps to dominating the conversation instead of coaching.
Making Every Call Count – how to wrap up with clarity, notes, and next steps that keep momentum high.
If you want your clients to feel consistently supported, if you want to scale without chaos, and if you want your coaching business to run like a premium service rather than a hobby—this episode is a must-listen.
Click play now and discover how a few simple structures can completely transform your calls, your client experience, and ultimately, your business growth.
Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:
Check the link at the bottom of the description to join our FREE Group.
Stop Over-Coaching: Build a Curriculum That Does the Heavy Lifting for You
After nearly a decade of coaching, one thing I’ve seen over and over is coaches burning themselves out by over-coaching.
You care deeply about your clients and you want to help – but if you’re answering the same questions, solving the same problems, and repeating yourself week after week, you’re wasting valuable time you could be using to grow your business.
In this episode, I break down exactly how to create a curriculum that handles the “heavy lifting” for you – without losing that personal connection your clients love.
I’ll walk you through why your coaching framework needs to be built around three to five core steps, and how to design resources your clients can access anytime, so they show up to calls better prepared, ask better questions, and get faster results.
We also explore the three-layer curriculum model that keeps your clients engaged for the long term:
Foundational Content – Pre-recorded modules, guides, and cheat sheets built on proven, lasting principles (not short-lived tactics).
Real-Time Coaching – Live Q&As, group calls, and mentoring sessions that bring your curriculum to life.
On-Demand Tools – Templates, scripts, and checklists that make implementation straightforward and repeatable.
You’ll hear exactly how we create this inside our own academy, including how to use your curriculum to make your program scalable, hireable, and consistent – and why you should never build it before selling your offer.
I share my own expensive mistake of doing just that (and how to avoid the same trap).
If you want to deliver world-class results without chaining yourself to your business 24/7, this episode will show you how to build a curriculum that works just as hard as you do – maybe harder.
Click play now to learn how to stop over-coaching, reclaim your time, and give your clients an even better experience.
Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:
Check the link at the bottom of the description to join our FREE Group.
From Sign-Up to Success: Crafting a 5-Star Client Experience
If you've ever had a client say “yes” on a call and then go suspiciously quiet, this episode is for you.
In this conversation, Farah and I break down exactly what it takes to turn a client’s initial “I’m in” into long-term trust, transformation, and loyalty.
Because let’s be honest — signing up is just the start.
The real game-changer is what happens next.
We walk you through the five essential elements that shape our 5-star onboarding process, developed over nearly a decade of working with premium coaching clients.
Inside this episode, you’ll learn:
0.1 The Power of First Impressions We reveal how to prevent buyer’s remorse and instead spark confidence from the very first touchpoint — with a clear, simple, and personal onboarding flow that makes your client feel like they made the right decision (and then some).
0.2 The Three C’s That Create Lifelong Clients You’ll hear how we build Clarity, Connection, and Consistency into every part of the client journey — from mapping out their next 12 weeks to building deep trust in your delivery. (We even share a story of how two of our clients ended up having a sleepover — in a different country!)
0.3 How to Keep it Simple But PowerfulI outline our four-week onboarding curriculum structure — including how we get our clients to create their offer, pitch, and 12-month content roadmap within weeks — and why simplicity beats overwhelm every single time.
0.4 Red Flags That Are Ruining Your Retention We unpack the silent killers of client experience — from unclear next steps to tech overwhelm — and how to prevent communication gaps that leave your clients second-guessing you (and their investment).
0.5 Your Client Experience AuditWe wrap up with a simple but powerful challenge: audit your onboarding experience. Ask yourself: Is it Premium? Is it Personal? Is it Predictable? If not, this episode shows you how to fix it.
This isn’t theory.
This is what we actually do in our own business, with real clients, every single week.
If you're serious about creating a coaching business that retains clients, gets referrals, and delivers real transformation — this is your next play.
🎙 Click play above to listen now and start building your five-star client experience today.
Want support implementing it?
Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:
Check the link at the bottom of the description to join our FREE Group.
In this episode of Suit’s Podcast Show, Farah and I pull back the curtain on one of the biggest mistakes we see online coaches make time and time again — trying to help everyone.
If you’ve ever said, “I just want to help people,” this episode is for you.
Because while that intention is noble, it’s probably the very thing slowing down your growth, costing you sales, and keeping you stuck with vague messaging that doesn’t convert.
We talk about how trying to appeal to everyone makes your content too broad, your offers too generic, and your positioning too weak.
And we don’t just talk theory — we share real examples from our clients, from our own journey, and even from family conversations that hit close to home.
You’ll hear:
Why comparing yourself to coaches further ahead (without reverse engineering how they started) will keep you broke and confused
The difference between being helpful and being positioned
How niching down made Farah's menopause coaching programme stand out and sell — even to women outside the target demographic
The trap of “Jack of all trades, master of none” and why embracing your true strengths matters more than you think
Why people don’t have time to decode your landing page — and what they need to see in seconds to say YES to your offer
This episode will challenge you to take a hard look at your marketing, your offer, and your audience.
If your content isn’t attracting strangers and converting them into clients — it’s likely you’re trying to help too many people at once.
And in doing so, you’re helping no one effectively — least of all yourself.
If you’re serious about creating high-converting messaging that speaks directly to your dream client, click play and let’s dive in.
Need help with this?
Join our free Facebook community Healthy Pricing Healthy Profits — it’s where we help online coaches just like you find clarity, attract the right people, and build a business they love.
You can also message me with the word AUDIT and send over your socials or landing page.
I’ll give you feedback, free of charge.
Click play now — your dream clients are waiting.
Join our free Healthy Pricing Healthy Profits Community here: https://www.facebook.com/groups/healthypricinghealthyprofits
Check the link at the bottom of the description to join our FREE Group.
Let’s face it—most coaches get to the end of a sales call and suddenly freeze up when it’s time to talk about the investment.
Their heart rate spikes, the energy shifts, and the once flowing conversation turns stiff.
I’ve been there too.
And in this episode, Farah and I break down exactly how to avoid that uncomfortable limbo and instead, lead the conversation with clarity and confidence.
We dive into the three essential Ps—Planning, Platform, and Payment—and how each one helps you close more sales without feeling pushy or salesy.
You’ll learn how to present your offer in a way that feels like a natural next step for the client, not a hard sell.
But this episode isn’t just theory.
Farah shares a real, raw story—one that still keeps her up at night—about a call where she didn’t follow this process.
And the result?
A woman who needed help didn’t get started… and may now never come back.
It’s a powerful reminder of the cost of hesitation, and the responsibility we have as coaches to guide our prospects over the finish line when the moment is right.
We also walk you through:
How to give clients the power of choice using a simple three-tiered offer stack (and why just one offer might be costing you conversions)
How to handle the ‘I need to check with my partner’ objection and what to say instead of just hoping they’ll come back
Why sending payment links after a call rarely works, and what to do instead to secure the commitment on the spot
The exact scripting we use to transition from “let’s go” to “let’s pay” without sounding robotic or nervous
How to adjust your packages in real-time to meet someone’s needs without giving away the farm
The subtle mindset shift that takes the pressure off you and puts the power back in the client’s hands
By the end of this episode, you’ll have a step-by-step strategy for navigating the part of the sales call most coaches dread—and doing it in a way that feels authentic, calm, and powerful.
If you’ve ever felt a pang of regret after a call that didn’t close, this episode is a must-listen.
Click play and never fumble the money conversation again.
And if you want more real talk like this (plus tools, scripts and live trainings), join our free Healthy Pricing Healthy Profits Community here: https://www.facebook.com/groups/healthypricinghealthyprofits
Check the link at the bottom of the description to join our FREE Group.
If you're an online coach who’s ever stumbled through a sales call, overexplained your offer, or simply felt like your pitch didn’t land—this episode is for you.
In this episode of Suit's Podcast Show, Farah and I break down the exact framework we teach our high-level clients to present their coaching offer in less than seven minutes—clearly, confidently and without rambling.
We’re talking about how to eliminate confusion, showcase value, and build trust using a structured yet flexible framework we call: PITCH.
We explore:
1. Why most coaches lose the sale because they talk too much.
Most coaches feel the pressure to prove their worth on sales calls, so they overexplain and drift off course. We show you how to stay focused and communicate impact without drowning your prospect in information.
2. How to use the PITCH Framework to confidently present your offer: You’ll learn what each letter of P.I.T.C.H. stands for, including how to:
Create a compelling visual framework (P = Picture This)
Ensure your steps are in logical sequence (I = In Line)
Match your offer directly to your prospect’s pain points (T = Touchpoints)
Build clarity and confidence throughout (C = Clarity)
And wrap it up with a powerful buying conversation (H = Highlight)
3. Real sales call stories (including our own behind-the-scenes moments)Farah shares a vulnerable story about struggling to build her first ever framework—and how that turned into the multi-figure system we now teach. I share what happened on one of my recent calls where my own enthusiasm nearly got in the way of clarity—and how a simple pause changed everything.
4. Why a framework isn't just for you—it’s for your clients (and future sales team)We talk about how having a solid pitch deck not only makes your offer more persuasive, but also prepares your business to scale. It helps others on your team confidently sell your offer while keeping your message consistent.
5. The cost of not having a pitch frameworkWithout a clear process, every sales call is a gamble. One day you’re on fire, the next you’re all over the place. That inconsistency leads to missed opportunities, confused prospects, and undercharging for your expertise.
Whether you’re trying to raise your prices, improve your close rate, or just finally feel confident on calls—this episode will give you a plug-and-play structure to make that happen.
Ready to stop winging your pitch and start converting with confidence?
Click play on the full episode now.
And if you want direct feedback on your own pitch deck—or want to see the exact ones our clients use—join our free Facebook Community: Healthy Pricing Healthy Profits.
Inside, we run weekly live lessons, Q&A, and real-time support to help online coaches like you package, price, and pitch their coaching offers with confidence.
Check the link at the bottom of the description to join our FREE Group.
Don't Make These 5 Sales Call Mistakes (We Did, So You Don’t Have To)
In this episode, Farah and I pull back the curtain on the five most common mistakes we've made (and seen countless other coaches make) during sales calls.
Let me be clear—these aren’t fluffy theory points from a sales book.
These are real, battle-tested lessons we’ve learned from being in the trenches, having thousands of sales conversations over the years.
And if you’re an online coach who wants to charge what you're worth and actually close those premium clients with confidence and integrity, this episode is a must-listen.
We dive into:
1. Skipping the Emotion:Why logical questions alone won’t close the deal—and how connecting emotionally can be the real game-changer in your conversations.
2. Winging It Without a Script or Process:How abandoning your structure (especially when you start to feel confident) can tank your conversions. We share how to keep your calls authentic while following a proven path that works.
3. Getting Stuck in Chit-Chat Mode:If you're spending half the call talking about your weekend or where they're from, you're not helping them transform. Learn how to shift from polite conversation to powerful breakthroughs.
4. Missing Crucial Segues:Great sales calls flow. Awkward transitions kill momentum. We break down how to move through the five key phases of a sales call smoothly—without sounding robotic.
5. Losing Control of the Call:Ever had a call turn into a Q&A session where the prospect is leading you? We show you how to stay in the driver’s seat while still being respectful and value-driven.
Farah and I don’t just talk theory—we share real-life examples, back-and-forth banter, and the exact things we've learned (and continue to refine) in our own business.
Whether you’re new to sales or ready to scale, you’ll walk away with tangible takeaways you can use on your very next call.
Ready to stop winging it and start winning with confidence?
Click play to listen now.
And if you want personalised support, head to the comments section or my Instagram bio for the link to join our free Facebook community: Healthy Pricing, Healthy Profits Community. https://www.facebook.com/groups/healthypricinghealthyprofits
It's where online coaches like you come to master sales, pricing, and positioning—and where we host weekly live lessons to help you build the business you deserve.
Check the link at the bottom of the description to join our FREE Group.
In this episode, I dive into a crucial topic: how to set the tone for a successful sales call right from the start.
If you don't take control and set the right frame for your call from the beginning, you'll likely find yourself in a messy, confused, or downright disastrous conversation that wastes both your time and theirs.
I break down exactly how I approach those first vital minutes of a call – from breaking the ice with genuine curiosity, to my favourite go-to strategies to quickly build rapport, whether that's referencing their social media or having an authentic chat about where they are in the world.
I also share the importance of the pre-frame: how to clearly set expectations on the call length and flow, so both parties feel comfortable, respected, and clear on what's going to happen next.
Farah jumps in with a personal story of how skipping this step once turned into a two-hour ordeal that left her completely drained and no further forward – a powerful lesson on why this step is non-negotiable if you want to lead your calls with confidence and clarity.
Plus, we tackle a common fear: what to do if you run out of time before you've had a chance to pitch.
I walk you through why it's better to book a second call than rush the conversation – and how this actually increases your chances of making the sale.
If you want to lead calls like a pro, reduce buying resistance, and guide your potential clients with authority (without being pushy), this episode is for you.
Click play to listen now and start transforming the way you run your sales calls.
For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here: https://www.facebook.com/groups/healthypricinghealthyprofits. Join other Online Coaches on their journey as they launch, start & grow their online coaching businesses.
Check the link at the bottom of the description to join our FREE Group.
Stop Using Copy & Paste Messages: Master the Icebreaker Method Instead
Let’s be real — if you're still relying on cold, copy-and-paste messages to grow your coaching business, you're missing the mark and the magic.
In this episode of the Suit’s Podcast Show, I go deep into a topic that’s become more relevant than ever: why AI-generated scripts are killing your connection — and how to bring the human touch back using what I call The Icebreaker Method.
I open up about the rise of bots and automation in the online space and how it’s making real, genuine conversations harder to come by.
You've probably received a DM that felt robotic, soulless, or just plain off — and chances are, your prospects have too.
So in this episode, I walk you through exactly how to stand out by doing the opposite.
Here’s what you’ll take away:
Why outbound messaging is a learnable skill — and why it's critical if you want to convert cold leads into high-paying clients
The science of conversations (yes, there’s a framework!) vs. the art of bringing your unique flavour
The biggest outbound mistake I see coaches make — and how it confuses both prospects and your future team
A clear, simple breakdown of The ICE Method — Investigate, find Common Ground, and Engage — to help you start meaningful conversations without sounding like a spam bot
Why scripting your DMs (at least to start) doesn’t make you fake — it makes you consistent and scalable
A personal story from Farah on learning to drive in Dubai, and how it perfectly parallels learning to message confidently and naturally over time
If you've ever found yourself staring at your inbox thinking, "How do I even start this convo?" — this one’s for you.
I even give you practical examples you can use today to break the ice and begin turning strangers into clients.
So, are you ready to stop ghosting your own growth and learn a skill that could change the game in your business?
Click play to listen now. Let's make outbound a skill you own, not avoid.
For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here: https://www.facebook.com/groups/healthypricinghealthyprofits. Join other Online Coaches on their journey as they launch, start & grow their online coaching businesses.
Check the link at the bottom of the description to join our FREE Group.
Most online coaches are told to “just post more” or “get more followers” — but what if that’s not actually the thing that leads to more clients or a healthier business?
In this episode, I dive deep into how to actually turn your content into buying conversations — and it’s not about chasing likes, comments, or follower counts.
I break down:
Why vanity metrics are killing your business focus — and what to track instead
How we moved from chasing Facebook group growth to attracting the right people, and the powerful shift that created
The 3 types of calls to action that work (and when to use each one)
Why you don’t need perfect posts, just relevant and real ones (sometimes written on the toilet or after a powerful coaching call!)
How a polarising personal post sparked real engagement — and why it’s okay not to be liked by everyone
But more importantly, I walk through the 6 DM questions you must ask to qualify, connect, and convert — without sounding robotic or salesy.
These questions help you identify real problems, build trust, and turn cold likes or comments into meaningful client conversations.
We also touch on how not to sabotage your own sales by “coaching” in the DMs instead of inviting people to the next step.
This episode is real talk — no fluff, no hype.
Just what’s working now to turn your value-packed content into a business that changes lives and pays you what you’re worth.
If you’ve ever wondered why your content isn’t converting — or you feel awkward in the DMs — you need to listen to this.
Click play and let’s turn that scroll into sales.
For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here: https://www.facebook.com/groups/healthypricinghealthyprofits. Join other Online Coaches on their journey as they launch, start & grow their online coaching businesses.