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In this episode, I dive into one of the most important – yet often overlooked – aspects of building a successful coaching business: making sure you have the right people in the right seats.
Drawing from Jim Collins’ classic Good to Great and Gino Wickman’s Traction, I explore what it really takes to create a team that not only supports your vision but helps it come to life.
Collins reminds us that the first job of a leader isn’t to decide on the destination but to get the right people on the bus.
Wickman then takes it further with practical tools like the People Analyzer and the “Get It, Want It, Capacity to Do It” test, helping you evaluate if someone truly belongs in your business – and in what role.
I break down the four combinations every business owner faces:
Wrong person, wrong seat – the ones you need to move on quickly.
Wrong person, right seat – they might perform well, but if they don’t share your values, they’ll erode your culture.
Right person, wrong seat – where training or repositioning can unlock hidden potential.
Right person, right seat – the dream team members you should invest in and grow with.
Farah and I share real stories from our own team – the mistakes, the tough calls, and the breakthroughs – showing you exactly why values, trust, and capacity matter more than raw skills alone.
If you’re at a stage where you’re building a team, struggling with underperformance, or questioning whether you’ve made the right hires, this episode will give you clarity and a practical framework to make the tough decisions with confidence.
Click play and discover how to move from chaos to clarity in your coaching business.
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