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In this episode, I dive into a crucial topic: how to set the tone for a successful sales call right from the start.

If you don't take control and set the right frame for your call from the beginning, you'll likely find yourself in a messy, confused, or downright disastrous conversation that wastes both your time and theirs. 

I break down exactly how I approach those first vital minutes of a call – from breaking the ice with genuine curiosity, to my favourite go-to strategies to quickly build rapport, whether that's referencing their social media or having an authentic chat about where they are in the world.

I also share the importance of the pre-frame: how to clearly set expectations on the call length and flow, so both parties feel comfortable, respected, and clear on what's going to happen next. 

Farah jumps in with a personal story of how skipping this step once turned into a two-hour ordeal that left her completely drained and no further forward – a powerful lesson on why this step is non-negotiable if you want to lead your calls with confidence and clarity.

Plus, we tackle a common fear: what to do if you run out of time before you've had a chance to pitch. 

I walk you through why it's better to book a second call than rush the conversation – and how this actually increases your chances of making the sale.

If you want to lead calls like a pro, reduce buying resistance, and guide your potential clients with authority (without being pushy), this episode is for you.

Click play to listen now and start transforming the way you run your sales calls.

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