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Most online coaches are told to “just post more” or “get more followers” — but what if that’s not actually the thing that leads to more clients or a healthier business?
In this episode, I dive deep into how to actually turn your content into buying conversations — and it’s not about chasing likes, comments, or follower counts.
I break down:
Why vanity metrics are killing your business focus — and what to track instead
How we moved from chasing Facebook group growth to attracting the right people, and the powerful shift that created
The 3 types of calls to action that work (and when to use each one)
Why you don’t need perfect posts, just relevant and real ones (sometimes written on the toilet or after a powerful coaching call!)
How a polarising personal post sparked real engagement — and why it’s okay not to be liked by everyone
But more importantly, I walk through the 6 DM questions you must ask to qualify, connect, and convert — without sounding robotic or salesy.
These questions help you identify real problems, build trust, and turn cold likes or comments into meaningful client conversations.
We also touch on how not to sabotage your own sales by “coaching” in the DMs instead of inviting people to the next step.
This episode is real talk — no fluff, no hype.
Just what’s working now to turn your value-packed content into a business that changes lives and pays you what you’re worth.
If you’ve ever wondered why your content isn’t converting — or you feel awkward in the DMs — you need to listen to this.
Click play and let’s turn that scroll into sales.
For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here: https://www.facebook.com/groups/healthypricinghealthyprofits. Join other Online Coaches on their journey as they launch, start & grow their online coaching businesses.