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In this episode, Farah and I dive deep into a topic that’s at the heart of sustainable growth for any coaching business — Operational Excellence.
We explore what it really takes to standardise your systems so you can scale with consistency, not chaos.
Farah’s just returned from the UK, and between a few laughs and inside jokes, we get real about something many coaches struggle with: keeping things consistent when you start to grow and bring on help — whether it’s a VA, appointment setter, or full-time team members.
If you’re still running every part of your business solo, this episode will hit home.
I explain why you need to start building Standard Operating Procedures (SOPs) now, even before you hire.
Because without clear systems, you’ll never know what’s truly working.
We unpack how inconsistent actions — from jumping between sales scripts to switching tools every week — sabotage your growth and prevent you from measuring success.
We also share why we believe in doing things yourself first — from running ads to writing emails — so you understand the process before you delegate it.
That’s how you create repeatable, teachable, and scalable systems.
Farah adds her own experiences (and funny typos!) to show how spot-checking and maintaining extreme accountability keep your brand sharp and professional, even as your team grows.
We close the episode with practical steps to help you build operational excellence into your coaching business:
Do it yourself first — learn the process.
Document and file your SOPs.
Spot-check and manage your team.
Continuously improve and refine over time.
If you’re ready to bring structure, clarity, and growth to your business, this episode will show you exactly how to standardise and scale without losing your personal touch.
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