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In this episode of Suit’s Podcast Show, Farah and I pull back the curtain on one of the biggest mistakes we see online coaches make time and time again — trying to help everyone.
If you’ve ever said, “I just want to help people,” this episode is for you.
Because while that intention is noble, it’s probably the very thing slowing down your growth, costing you sales, and keeping you stuck with vague messaging that doesn’t convert.
We talk about how trying to appeal to everyone makes your content too broad, your offers too generic, and your positioning too weak.
And we don’t just talk theory — we share real examples from our clients, from our own journey, and even from family conversations that hit close to home.
You’ll hear:
Why comparing yourself to coaches further ahead (without reverse engineering how they started) will keep you broke and confused
The difference between being helpful and being positioned
How niching down made Farah's menopause coaching programme stand out and sell — even to women outside the target demographic
The trap of “Jack of all trades, master of none” and why embracing your true strengths matters more than you think
Why people don’t have time to decode your landing page — and what they need to see in seconds to say YES to your offer
This episode will challenge you to take a hard look at your marketing, your offer, and your audience.
If your content isn’t attracting strangers and converting them into clients — it’s likely you’re trying to help too many people at once.
And in doing so, you’re helping no one effectively — least of all yourself.
If you’re serious about creating high-converting messaging that speaks directly to your dream client, click play and let’s dive in.
Need help with this?
Join our free Facebook community Healthy Pricing Healthy Profits — it’s where we help online coaches just like you find clarity, attract the right people, and build a business they love.
You can also message me with the word AUDIT and send over your socials or landing page.
I’ll give you feedback, free of charge.
Click play now — your dream clients are waiting.
Join our free Healthy Pricing Healthy Profits Community here: https://www.facebook.com/groups/healthypricinghealthyprofits