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When Farah and I first started out in business nearly a decade ago, we were like most new entrepreneurs—wearing every hat in the business while trying to figure it all out as we went.
What we didn’t realise back then was that the very thing that helps your business grow isn’t just your coaching skills.
It’s having clear functions, roles, and structure in place.
In this episode of the Suit’s Podcast Show, I break down the eight core business functions every online coaching business needs to master:
Learning & Development – Designing your offer, improving it, and ensuring your delivery gets results
Marketing – Building visibility and creating content to put your offer in front of the right people
Sales – Converting warm leads into paying clients with a clear sales process
Coaching & Client Success – Delivering results through structured calls, accountability, and support
Finance & Compliance – Managing cash flow, bookkeeping, taxes, and using systems like Profit First to protect your profit
Vision & Strategy – Setting long-term goals, creating direction, and leading your company towards it
Operations – Building systems, SOPs, and processes so the business can run without you being the bottleneck
Team – Hiring, training, and managing the right people at the right time to help your business scale
I share real lessons from our own journey—like the £20,000 mistake I made by hiring someone before clarifying their role, and how shifting from outdated ‘dinosaur’ methods to streamlined systems helped us transform our business.
This episode will give you the clarity and structure you need to stop spinning your wheels, step fully into your role as a business owner, and finally build a coaching business that grows sustainably without consuming your life.
If you’re ready to move beyond the chaos and create a business that truly works, click play and let’s dive in.
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