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In this episode, Farah and I dive deep into one of the most overlooked yet powerful aspects of building and leading a successful coaching business — setting realistic team targets that play to your team’s strengths.
If you’re building a team or thinking about expanding, this conversation is essential.
We explore what it really means to manage a team effectively — not through micromanagement or vague expectations, but by giving each person measurable clarity, purpose, and direction.
Drawing from Gino Wickman’s ‘Traction’ framework, we talk about how the Vision Traction Organiser (VTO) becomes the heartbeat of your business — helping you set quarterly “rocks,” define core values, and ensure everyone knows exactly what success looks like.
Because when your business has no defined values or metrics, chaos isn’t far behind.
We break down three key principles that we use at The Business of Online Coaching™ to manage our own growing team:
Set Clear Business Rocks: These are your quarterly goals — the 3–5 priorities that move the business forward. We explain how breaking big goals into 90-day chunks keeps everyone focused and accountable.
Everyone Has a Number: From coaches to appointment setters to content editors — each team member must have a measurable metric they own. We share how even a receptionist’s “number” can transform performance and culture, and why clarity always beats assumption.
Track, Review, and Support: Through our weekly Level 10 Meetings (another concept from Traction), we show how to keep your finger on the pulse — celebrating wins, addressing issues, and ensuring everyone is “on track” with their rocks. It’s how we spot what’s working, what’s not, and how to support the team to stay aligned with our core values.
Farah also shares how each team member at BOCO chooses 2–3 personal rocks every quarter — specific, measurable outcomes like completing a certification, improving content accuracy, or hitting post consistency targets.
These aren’t vague “get better at X” goals — they’re defined, measurable, and revisited weekly.
We also pull back the curtain on the behind-the-scenes process that made all this possible — from reading Traction, Get a Grip, and other business classics, to creating our own SOPs and adapting these frameworks to fit a small but mighty online coaching team.
By the end of this episode, you’ll see how having clear rocks, values, and numbers can completely transform how your business operates — giving your team focus, autonomy, and pride in hitting meaningful targets.
If you’ve ever struggled to manage a team, stay consistent with goals, or keep everyone aligned, this episode will show you the practical structure we use to keep our business running smoothly and profitably.
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