Check the link at the bottom of the description to join our FREE Group.
One of the most impactful business books I’ve ever read is Traction by Gino Wickman—and in this episode, I break down exactly why it’s a game-changer for entrepreneurs and online coaches alike.
What makes Traction so powerful isn’t just the step-by-step system, but the way it’s brought to life through the companion book Get a Grip.
Told as a fable about a struggling company, it introduces us to Vic (the visionary) and Eileen (the integrator), two very different personalities who both play critical roles in building a sustainable business.
This story makes the principles practical, relatable, and—most importantly—actionable.
Inside this episode, I share the six key components of the Entrepreneurial Operating System (EOS):
Vision – how to set a clear direction so everyone knows where the business is going.
People – why having the right people in the right seats is non-negotiable.
Data – how to run your business based on real numbers, not gut feelings.
Issues – the process for identifying, discussing, and solving problems at the root.
Processes – creating systems that make your business repeatable and scalable.
Traction – execution and discipline through 90-day goals and weekly level-10 meetings.
These principles aren’t just theory—we’ve implemented them in our own business, and they’ve transformed how we operate, how we hire, and how we scale.
I also share some of the challenges we faced before putting these systems in place, and how much smoother (and more profitable) things became once we did.
If you’ve ever felt stuck in the day-to-day, frustrated with your team, or unsure of how to move your business forward, this episode is for you.
Traction will give you the clarity and tools to finally get a grip on your business—and I’ll show you exactly how to apply it.
Click play now to listen to the full episode and discover how to build a business that runs with clarity, structure, and momentum.
Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business: