When my mentor told me I had to design my solution for ONE person, I wanted to throw hands. Coming from the gym industry where "serve everyone or go broke" was gospel, this felt completely backwards. I was building my first high-ticket program and thinking about all the different people I could help - executives, moms, athletes, everyone. Then he stopped me dead: "Dave, that's exactly why most gyms struggle." Five years later, that one conversation changed everything. Keith found me on Linked...
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