I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
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I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
The Real Story Behind 526 Podcast Episodes and One Big Niche Decision (With Special Guest-Lawrence Neal)
The Dave Bess Show
40 minutes
3 months ago
The Real Story Behind 526 Podcast Episodes and One Big Niche Decision (With Special Guest-Lawrence Neal)
Lawrence Neal had built a growing podcast with 30,000 downloads a month - then he torched it all to serve a tiny niche. After 13 years and 526 episodes, my Irish brother (who's actually British) has become the go-to voice for high-intensity training gym owners. But the journey wasn't a hockey stick....it was filled with plateaus, fear, and the terrifying decision to cut his audience by 80%. Without this radical focus, he'd still be jumping between ideas instead of deeply serving the community...
The Dave Bess Show
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
