I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
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I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
This Gym Owner's Epiphany About His Top 15% Clients Broke My Brain
The Dave Bess Show
9 minutes
3 months ago
This Gym Owner's Epiphany About His Top 15% Clients Broke My Brain
A gym owner realized all his favorite clients were women over 40 who needed to lose 25 pounds. That clarity changed everything. The BUILD pillar reveals your dream client hiding in your top 15%, plus the AI Content Architect that turns 30 minutes into weeks of content. If you're tired of creating content for "everyone" and ready to speak directly to the clients who light you up, this episode shows you exactly where to start. Want to create a signature offer and learn how to sell i...
The Dave Bess Show
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
