I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
All content for The Dave Bess Show is the property of David Bess and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
I'm breaking down my quest to get 1,000 newsletter subscribers—and why it's the most important metric for my gym's success. While most fitness newsletters are generic garbage with awful open rates, our "Fit Forever Moms" newsletter hits 70% open rates because it speaks directly to one person: moms in our community. The math is simple: 1,000 subscribers with 60% opening weekly means 600 engaged prospects. At any time, 3% are ready to buy. That's 18 warm leads monthly from people who already kn...
The Dave Bess Show
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
