I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
All content for The Dave Bess Show is the property of David Bess and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
This Simple Offer Change Added $10K Monthly Revenue
The Dave Bess Show
14 minutes
3 months ago
This Simple Offer Change Added $10K Monthly Revenue
If I'm confused by your offers after working with hundreds of gym owners, your clients definitely are too. Confused clients don't buy. Most gym owners have offers scattered everywhere - changing monthly with no connection between programs. When you don't believe in your offers, you'll never talk about them. And if you're not making offers daily, you're not changing lives. The CREATE pillar breaks down our complete 4-tier system: free bridge programs that close 8 out of 10 people, foundation m...
The Dave Bess Show
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
