I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
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I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
This Gym Owner Only Works With Women Over 44 and I'm Stealing Her Playbook with Special Guest Trista Parr
The Dave Bess Show
30 minutes
3 months ago
This Gym Owner Only Works With Women Over 44 and I'm Stealing Her Playbook with Special Guest Trista Parr
Trista Parr was a radio DJ who got into fitness after receiving stalker threats when she became a mom. Ten years later, she runs an all-women's gym serving only women 44+ and gets 5-10 genuine conversations weekly from just posting authentically on her personal Facebook page. Everyone told her she was limiting herself by only serving women over 44. Instead, it opened up more opportunities because she became the obvious choice for her people. Her clients don't come for weight loss - they come ...
The Dave Bess Show
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
