I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
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I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
Why Some Gym Owners Charge $500.....While Others Charge $5,000 (for the same program)
The Dave Bess Show
10 minutes
2 months ago
Why Some Gym Owners Charge $500.....While Others Charge $5,000 (for the same program)
What the heck makes a premium offer worth $5,000? Keith has invested north of six figures with me over five years. Not because I had better workouts or fancier equipment. Because I understood something most gym owners miss completely. Every fitness offer is the same basic components: training, nutrition, accountability. So why do some gym owners charge $500 while others charge $5,000 for essentially identical programs? The answer isn't what you include. It's who you build it for. In this epis...
The Dave Bess Show
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
