I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
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I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
This Gym Has to SLOW DOWN Growth (Here's Why) with Special Guest: Carter Lay
The Dave Bess Show
44 minutes
2 months ago
This Gym Has to SLOW DOWN Growth (Here's Why) with Special Guest: Carter Lay
I drive 45 minutes twice a week to Fitlab AZ. Most gym owners beg for leads - Carter and Brandon's are trying to pump the brakes because they don't want to grow too fast.... Since January, FitLab AZ has 3x their membership through zero paid ads. They raised prices to slow growth because they're obsessed with one thing: serving their person better than anyone else in Arizona. While other gyms chase anyone with a credit card, Carter and Brandon built a movement around 25-50 year old professiona...
The Dave Bess Show
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
