I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
All content for The Dave Bess Show is the property of David Bess and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
I Almost Fist-Fought My Mentor Over This Advice (He Was Right)
The Dave Bess Show
11 minutes
2 months ago
I Almost Fist-Fought My Mentor Over This Advice (He Was Right)
When my mentor told me I had to design my solution for ONE person, I wanted to throw hands. Coming from the gym industry where "serve everyone or go broke" was gospel, this felt completely backwards. I was building my first high-ticket program and thinking about all the different people I could help - executives, moms, athletes, everyone. Then he stopped me dead: "Dave, that's exactly why most gyms struggle." Five years later, that one conversation changed everything. Keith found me on Linked...
The Dave Bess Show
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
