I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
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I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
Special Guest Jeff Weinacht: The Man Who Only Markets to Moms in a Town of 10,000
The Dave Bess Show
44 minutes
2 months ago
Special Guest Jeff Weinacht: The Man Who Only Markets to Moms in a Town of 10,000
Jeff Weinacht had built a successful transformational program in his small Midwest town. But when I asked him one simple question, everything changed: "Out of your 80 transformational clients, how many have been moms?" The answer: 75 out of 80. That moment led Jeff and his team to make the boldest decision in their business history.... become specialists who only markets to moms in a town of 10,000 people. While everyone said "you have to serve everyone or go broke," they did the complete opp...
The Dave Bess Show
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
