I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
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I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
Why Your Favorite Clients Are Your Highest-Paying Clients (And How to Get More of Them)
The Dave Bess Show
11 minutes
3 months ago
Why Your Favorite Clients Are Your Highest-Paying Clients (And How to Get More of Them)
What if the secret to building a six-figure fitness business isn't getting more clients... but getting the right clients? I've worked with hundreds of gym owners, and here's what I've discovered: your favorite top 10 clients are also your highest-paying, longest-staying, most-referring clients. So why aren't we building our entire marketing strategy around attracting more of them? In this episode, I'm breaking down the 3M Model for the first time—the exact system my gym uses to build a moveme...
The Dave Bess Show
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
