For our Separation Sunday System go here: https://bit.ly/pod-separationsunday1 If you’re ending most days knackered but nothing’s actually moved, this one’s for you. Being flat-out isn’t the same as building a business - and the difference is learning to separate signal from noise, then structuring your week so momentum becomes inevitable. In this episode, we walk through the Win The Day discipline - practical, no-fluff steps you can use to turn chaos into controlled progress, from Separation Sunday to a proper “F**k Yeah Friday”. Here’s what we’re covering: -The illusion of productivity: why movement ≠ progress (and what to do instead) -The North Star principles: signal vs noise, momentum, deep work, and discipline over motivation -The “zombie test”: win the day even if it all goes sideways at 3pm -Deep Work 101: 60–120 minutes on the one thing that moves the needle -The triple Ps: Plan, Pick, Protect - how to set up each day to actually win it -Three lenses to choose the right work: revenue, systems, leadership -F**k Yeh Friday: measure what matters, earn your weekend, and celebrate the wins -Real examples: leads vs Canva, sales roleplay vs “follow-up purgatory”, playbooks vs pretty folders -The mindset traps keeping you stuck (comfort, avoidance of hard, fear) - and how pros move through them Chapters: ⏳ [00:00] Busy vs Progress: The Hard Truth About Your Day ⏳ [07:55] Win The Day: The North Star Principles ⏳ [09:36] The Zombie Test: How To Lock In A Win ⏳ [10:04] Deep Work That Actually Moves The Business ⏳ [12:02] “F**k It Friday”: Scoreboard, Energy, Momentum ⏳ [13:36] The Triple Ps: Plan, Pick, Protect ⏳ [14:38] Choosing Signal: Revenue, Systems, Leadership ⏳ [16:32] Your Weekly Flow: Separation Sunday To Nightly Review ⏳ [20:06] Lead Gen Example: Members’ Insights vs Canva ⏳ [21:02] Sales Example: Roleplay > Objection Whack-A-Mole ⏳ [22:36] Systems Example: Write The Playbook, Train The Team ⏳ [24:22] Mindset Blocks: Comfort, Avoidance, Fear - Becoming Pro Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

For our Sale A Day Playbook go here: https://bit.ly/pod-saleadayplaybook1 Ever felt like you’re doing everything “right”… but the numbers still aren’t moving? Today’s chat is for the owners who nearly walked away - then doubled down, rebuilt their engine, and clocked best-ever months and highest profit. In this episode, three legends from the Fitstop network get brutally honest about expanding too soon, clawing back from under-100 members, and the identity shift from chief-everything-officer to real CEO. You’ll hear the exact plays they ran - leads, sales, content, roles, KPIs, and hiring - that turned overwhelm into momentum, and momentum into money. Here’s what we’re covering: -The multi-site mistake (and the readiness checklist to avoid it) -Why your manager shouldn’t own sales - and the simple split that fixes retention -Avatar-led content that pulls quality leads (even when ads don’t get the click) -Become obsessed with your numbers: daily tracking, net member movement, and realistic lead targets -How a VA can buy back ~15 hours a week - and what to do with that deep work time -Accountability over excuses: stop blaming HQ, markets or seasons -Designing lifetime retention beyond 90 days (and building member “future”) -Hiring sequence for scale: content first, then sales, with clear KPIs and forecasts Chapters: ⏳ [00:00] Cold Open & Intros: From nerves to wins on the board ⏳ [06:42] The Hard Lesson: Went multi-site too early and paid for it ⏳ [09:44] Are You Ready for Site #2? Team & structure checklist ⏳ [10:27] Burnout & Churn: The surprises no one tells you about ⏳ [19:46] Losing Hurts, But It Teaches: How setbacks sparked better marketing ⏳ [20:29] Ditch Free Trials: Paid offers that attract the right members ⏳ [37:10] Split the Roles: Managers own retention, one owner owns sales ⏳ [42:18] Know Your Numbers: Daily tracking and reverse-engineering leads ⏳ [44:14] Content That Converts: One clear avatar per site ⏳ [57:03] Follow-Up That Lands: 6–7 calls in 3 days + smart DMs ⏳ [63:09] Buy Back Time: Hire a VA and do real deep work ⏳ [73:00] Lead Like a CEO: Clarity, KPIs, standards, cadence ⏳ [75:21] No More Excuses: Radical ownership beats blame every time ⏳ [79:45] The Cost of Wearing All the Hats: Burnout and a silent studio ⏳ [83:06] Big Next Moves: Content hire, then full-time sales, then scale ⏳ [86:02] Freedom & Optionality: Build a business you can keep - or sell ⏳ [87:16] One Piece of Advice: Learn fast, get help, and get out of your own way Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If your studio limps into summer every year, bleeds through Christmas, then prays for a New Year miracle - you’re not alone. But you don’t have to cop another rinse-and-repeat. This episode is a line in the sand. Ryan Fernance (the bloke who steered multiple F45s to the 300 Club through lockdowns) breaks down “Separation Season” - the next 90 days where the pros surge ahead and the dabblers burn out. No fluff. Just the boring, battleground basics that actually move the needle. Here’s what we’re covering: -The real reason studios spiral - and how to stop it at the source -Why “boring is the battleground”: show up, sleep, macros… and business fundamentals -The Green Line: grow by net +3 members per week (and why it saves your summer) -Lead flow that works: 20 leads/week, call inside 5 minutes (1 minute = 300x pickup) -Offers that profit from day one (ditch free/$7 trials) and convert 80% to full-price -Your UVP: be “[Your Suburb] [Your Brand]”, speak to one avatar, one problem, one offer -Seasonal strategy: spring push, Christmas survival, and rolling into the New Year miles ahead … and a whole lot more Chapters: ⏳ [00:00] From Spiral To Structure: Ryan’s Lowest Points (And The Way Out) ⏳ [02:10] Backstory: 10 Years In, Hitting The 300 Club (Twice) ⏳ [06:40] Boring Is The Battleground: Basics That Actually Win ⏳ [09:40] UVP 101: Be “Hope Island, F45” - Not Just “F45” ⏳ [15:00] Fix Root Causes, Not Quick Hacks ⏳ [17:10] What Is “Separation Season”? ⏳ [20:14] The Green Line: Net +3/Wk So You Don’t Limp Into Summer ⏳ [22:30] Lead Gen That Lands: Avatar, Content, One Profitable Offer ⏳ [28:35] Turn Pro: Standards, Separation Sunday, Time Blocking ⏳ [34:05] Profitable Intros, Real Retention, 2–3% Churn ⏳ [35:51] Traction Discipline: How To Win The Day ⏳ [37:50] Grab The Playbook + Next Steps Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you’ve been coasting on “good enough”, this one’s a rocket. Nate and Jacob from Newstrength (Newcastle) walk us through the exact standards, systems and mindset shifts that took them from restless operators to a million-dollar run rate while juggling kids, 3am training and a team that now runs with them, not behind them. Here’s what we’re covering: - The moment they said “fuck that” to fine and chose standards over excuses - From ~$60k months to an $84k run rate, and 210 → 220+ members (fast) - Letting go of control so the team can actually step up (and stick) - Vivid Vision, permission to dream, and making the metrics mean something - The systems stack: SALAD sales, scripts, scorecards, playbooks, handbooks, KPIs - “Separation Sunday” and the weekly rhythm of million-dollar studios - Sales as belief transfer: make a friend, help a friend - then change a life - Building real careers in fitness: pay, roles, and culture that lasts - Visionary × Integrator: how this partnership actually works day-to-day - The 300-member plan, a NZ team retreat, and why 2026 is on the board - Parenting while building: 3am training, uncommon standards, zero victimhood Why most gyms stay stuck and how to stop normal habits delivering normal results Chapters: ⏳ [00:00] “Fuck That”: Refusing to Settle for Fine ⏳ [00:03:52] From Survival to $1M Run Rate: The Plan and the Numbers ⏳ [00:04:46] The Model: Small Group & Semi-Private for Busy Parents ⏳ [00:12:06] Standards > Excuses: Carving Your Own Path ⏳ [00:17:19] The Turning Point: A Line in the Sand at $1M ⏳ [00:21:11] Letting Go: Handing Over Control So the Team Can Win ⏳ [00:30:14] The Systems Stack That Moved the Needle ⏳ [00:33:59] Playbooks, Skill Gaps & Content That Actually Converts ⏳ [00:42:05] Leadership Evolution: Making It a Mission, Not a Job ⏳ [00:49:06] Lifting Industry Standards: Real Careers for Coaches ⏳ [00:59:57] Separation Sunday & Level 10s: The $1M Weekly Rhythm ⏳ [01:09:00] 300 Members & a NZ Team Retreat: The Vision ⏳ [01:17:04] Stuck at $20-30k/Month? Start Here ⏳ [01:23:45] Who Shouldn’t Join Geronimo (Real Talk) Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If your “sales hire” is squeezing in calls at lunch and blaming leads by Friday, you don’t have a sales function - you’ve got a headache. This episode is your full, no-fluff Wolfpack Playbook: how to find, hire, pay, and lead a salesperson who actually sells - plus the rhythms, standards and incentives that turn one rep into a team that hunts together. You’ll hear real war stories from scaling a multi-country sales team doing 200+ sales a month - what worked, what bombed, and the exact structures you can swipe and deploy this week. Here’s what we’re covering: -The biggest hiring mistakes studio owners make (part-timers, wrong pay mix, and “nice” trainers who can’t sell) -What great sales candidates look like - and where to find them (phone sales > retail smiles) -The must-have hoops in your recruiting funnel (fast video response, script roleplay, “close me” moment) -The red flags to spot early (low energy, slick talkers, weak punctuality, zero learning velocity) -The Wolfpack Academy: your first 14 days to get a rep selling fast -The five non-negotiables (first 5 minutes, first 4 seconds, script discipline, call blocks, daily PD) -How to manage and motivate salespeople (scoreboards, public recognition, clean incentives) -Targets, activity and timing: 3-7pm and 8:30-10:30am call blocks, daily quotas, and follow-ups that win -Commission, spiffs and “Woolies card” sugar hits -without trashing refund rates -Integrating sales with marketing and ops so your rep is fed, focused and not buried in admin … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you think culture is free brekkie and a flash coffee machine, think again - this is the nuts-and-bolts playbook to build a standards-driven, high-performance team in a real Aussie studio. In this episode, we get practical: exactly how to reset your vision, earn buy-in fast, set non-negotiables, and run a 90-day turnaround that dials up performance without burning your people out. Here’s what we’re covering: -Culture ≠ perks: it’s standards, rituals and accountability (not vibes) -How to relaunch your vision with vulnerability - and make it about your team’s financial freedom -The 90-day turnaround: lead with actions, earn respect, then meet -Non-negotiables are the floor: reward behaviours, not just outcomes -Gamify the next month: incentives, consequences, and removing fear of failure -Measuring culture: track the intangibles and non-talent KPIs that actually win games -Hiring truths: choose culture fit over raw talent (“change the man or change the man”) -Everyone’s a leader: clear lanes of ownership that lift standards -The SRB framework (Situation-Impact-Behaviour) for tough conversations -Reframes that kill frustration, keep your best people, and create momentum … and a whole lot more Chapters: ⏳ [00:00] Culture Isn’t Perks - It’s Standards, Rituals, Accountability ⏳ [01:26] The Playbook Brief: Bringing World-Class Culture to Small Teams ⏳ [02:52] Re-Energising a Team After Poor Leadership: Vision & Vulnerability ⏳ [06:31] Cadences & Ownership: Weekly/Monthly Rhythm That Sticks ⏳ [07:19] Week One: The “Respect Checklist” and Leading With Actions ⏳ [09:03] Link Personal Goals to Business Goals (You Go First on Vulnerability) ⏳ [12:29] Make Non-Negotiables the Win Condition - Reward Behaviours ⏳ [16:02] Gamify the Next 90 Days: Incentives, Consequences, Accountability ⏳ [18:13] How to Measure Culture: Intangibles and Non-Talent KPIs ⏳ [21:27] Talent vs Culture Fit: Pick Your Pain (Choose Culture) ⏳ [24:05] “Change the Man or Change the Man”: Setting a Standard ⏳ [29:03] Tough Chats Made Simple: The SRB (Situation-Impact-Behaviour) Model ⏳ [36:04] Avoiding Conflict Loses Your Best People ⏳ [38:32] The Simple Truth: Standards Drive Everything ⏳ [40:01] When Culture Runs Without You (And Attracts Performers) ⏳ [41:15] Wrap-Up & Your Next Step Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

If you’re burnt out, juggling casuals and “spare parts”, and hoping a fruit bowl and team brekkie will fix culture - you’re kidding yourself. Here’s the truth: culture isn’t vibes. It’s standards, systems and accountability - lived daily. In this episode, we unpack how elite footy programs like the Melbourne Storm and Norths turn “off-cuts” into pros, and how you can install the same habits in a five-person studio. We’re talking non-negotiables (as the floor, not the ceiling), recruiting on character over CV, team-driven leadership, and the exact rhythms - huddles, reviews and scoreboards - that lift performance without you barking orders. Here’s what we’re covering: -The difference between real culture and “bribery” (and why free coffees won’t save you) -Why recruiting on character beats qualifications every day of the week -Non-negotiables as the floor (not the ceiling) - and how to set them -The Storm “work program”, Purple Hearts and rituals that hardwire effort -How to build team-driven accountability (so standards police themselves) -The review room: 3 effort-based actions, player self-scores and visible scoreboards -Mini-teams, healthy competition and gamifying the right behaviours -Leading with questions, not speeches - practical prompts you can steal -How to reset a weak culture in 90 days (without blowing up your team) -What to do when a high performer is in a slump (support vs standards) Chapters: ⏳ [00:00] Why Your “Culture” Isn’t Working (and What It Actually Is) ⏳ [01:05] Character Over CV: How Elite Teams Recruit Winners ⏳ [07:07] Systems, Standards, Accountability - the Culture Trinity ⏳ [12:21] Rituals That Matter: Jerseys Off the Floor & Standing to Greet ⏳ [20:10] Non-Negotiables Are the Floor, Not the Ceiling ⏳ [23:06] Inside the Storm: The Work Program & Perspective Shift ⏳ [33:44] Spotting Weak Culture: Meetings, Dialogue and Behaviours ⏳ [41:10] The Review Room: Effort Metrics, Self-Scores & Scoreboards ⏳ [44:30] Build the Framework: Themes, Mini-Teams & Gamification ⏳ [51:30] Listener Q&A: Spare Parts, Monthly Meetings & Where to Start ⏳ [1:03:00] Coaching High Performers Through a Slump (Without Dropping Standards) ⏳ [1:16:20] Daily/Weekly Huddles That Drive Action (Not Just Talk) ⏳ [1:21:30] Vision That Sticks: From Top-Down to Team-Owned Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Can you build a savage training culture, scale to seven figures, and regenerate rainforest - without burning out? Adrian and Chrissy from Earth To Body prove you can. In this unfiltered convo, we dig into how they turned a hardcore strength-and-conditioning community into a movement that funds rewilding in the Daintree -while tightening systems, team design and sales to hit a million-dollar run rate. Here’s what we’re covering: The origin story: from plant-based living to a “most savage” Melbourne training ground HYROX as the perfect plug-and-play test of real-world performance “Sustainability isn’t soft”: why fitness and rewilding belong together The Daintree partnership, $40k raised so far, and the goal to revegetate a hectare Retreats & tours that lock members into the mission (Bali, reef & croc tours) From vibe mode to business mode: vision, clarity and looking at it daily The sales unlock: Sell-By-Chat reps that built genuine confidence Separation Sunday + Deep Work: simple systems that changed their week Knowing the numbers: capacity, cadence, KPIs and team ownership Letting go of control (for real): ego, delegation and building leaders … and a whole lot more Chapters: ⏳ [00:00] Meet Adrian & Chrissy + Why This Is An Unfiltered Chat ⏳ [01:06] Savage, Legit, Real-World Performance: What Earth To Body Stands For ⏳ [04:15] “Sustainability Isn’t Soft” - The Planet-First DNA Behind the Name ⏳ [06:42] Daintree Partnership: Land Back, Rewilding & $40k Raised ⏳ [17:47] Before the Shift: Frustration, No Clear Vision, Ready for More ⏳ [22:07] The Sales Game-Changer: Why Sell-By-Chat Built Real Confidence ⏳ [28:04] Know Your Numbers: Capacity, Profit, Cadence & Team KPIs ⏳ [34:25] Burnout vs Vision: Why Clarity Stops You Hitting Rock Bottom ⏳ [36:36] Level 1 Advice: Plan Your Week, Time-Cap Tasks, Kill the Overwhelm ⏳ [41:31] Now vs Then: Team Design, Ownership & a Clear Path to Capacity Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got Talent, placed on stages around the world, and is now taking on the software giants with a platform built by a studio owner, for studio owners. This one’s part mindset reset, part masterclass in community, pricing, processes—and a full-on permission slip to go bigger. Here’s what we’re covering: The origin story: from renting a dojo on weekends to a 20-studio network Why community (not ads) is your unfair advantage in 2025 The $1,000/week trap: work out your real hourly rate (and fix it fast) Pricing without guilt—and why “treat it like a business” wins Processes, delegation and escaping overwhelm at Level 1 Dirty calories: when to refund, reset and protect your energy The “frequency” toolkit: breathwork, grounding, water, exercise, gratitude Visualisation, evidence and the 300% Rule (clarity, belief, consistency) Inside Groovier: class chats, progress tracking, retail, auto-cancels & more Big goals: reigniting owner fire post-COVID and scaling to 1,000 studios Chapters: ⏳ [00:00] AGT Winner, Studio Owner, Tech Founder: Meet Kristy Sellars ⏳ [06:00] From One Room to 20 Studios: What Actually Worked ⏳ [08:45] Community Over Everything (and how to build it on purpose) ⏳ [11:00] Treat It Like a Business: Pricing, margins and no more guilt ⏳ [15:20] The $20/hour Reality Check: Do the maths on your week ⏳ [18:00] Buy Back Your Time: Processes, delegation and momentum ⏳ [19:10] Dirty Calories: Refund fast, protect reputation, move on ⏳ [23:40] Energy & Leadership: Keep your vibe where growth lives ⏳ [33:00] The 5 Tools: Breathwork, grounding, water, exercise, gratitude ⏳ [39:00] Visualise the Win: Building evidence and unshakeable belief ⏳ [44:10] All-In on Software: Risk, resilience and the 300% Rule ⏳ [54:30] Groovier Deep Dive: Features studios actually use ⏳ [61:20] Goals That Pull You Forward: 450 → 1,000 studios & reigniting owners ⏳ [66:00] Final Word: Brainwash yourself (the good way) & pick a destination Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

ClassPass - friend or foe? For years, studio owners have argued whether it’s the best tool to fill empty spots or the very thing devaluing boutique fitness. In this episode, we go straight to the source. Doza sits down with Kinsey Livingston, VP of Sales at Mindbody & ClassPass, to unpack the biggest myths, frustrations, and opportunities when it comes to using ClassPass in your studio. Here’s what we’re covering: -Why some studios make $16k/month from ClassPass while others swear it’s killing their business -The brutal truth about what ClassPass is (and what it isn’t) -The real payout structure - and how rates surge or drop based on demand -The 4 biggest myths about ClassPass (and the data that busts them) -Why free trials aren’t the enemy (and how studios can benefit long term) -What the numbers actually say about cannibalisation of your members -How corporate wellness deals with Canva, KPMG & more are changing the game -Why your strategy - not ClassPass - is the real difference between success and frustration … and a whole lot more Chapters: ⏳ [00:00] ClassPass Love - Hate: $16k a Month But Still Frustrated ⏳ [06:00] The Real Purpose of ClassPass (And Why Studios Get It Wrong) ⏳ [12:00] Who ClassPass Users Really Are (And Why They Rarely Convert) ⏳ [18:00] The #1 Mistake Studios Make With ClassPass Strategy ⏳ [26:00] Pricing, Credits & Why Most Studios Lose Revenue When They Demand More ⏳ [33:00] Free Trials, Fraud & Why ClassPass Still Backs Them ⏳ [43:00] Studio Success Story: $8-10k a Month & 20% Conversions ⏳ [47:00] Cannibalisation: The Data vs The Felt Experience ⏳ [56:00] The Mindbody Guarantee: How ClassPass Offsets Risk ⏳ [01:00:00] Corporate Wellness Deals & New Revenue Streams ⏳ [01:06:00] The 4 Biggest Myths About ClassPass- Busted ⏳ [01:12:00] Final Word: ClassPass as a Tool, Not a Business Model Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Feel like you’re grinding through weeks, stuck in survival mode, and starting to resent Mondays? You’re not alone. In this episode, we’re breaking down the Separation Sunday system—the 20-minute ritual that flips dread into design and keeps 7-figure owners in momentum all year round. Here’s what we’re covering: -Why “work-life balance” is bullshit—and what to focus on instead -The near-death experience that sparked this framework -The Review/Preview ritual: Diamonds, Rocks, and Stars -How to WIN THE WEEK across work, personal, wealth, and relationships -The commit-to-three rule that stops overwhelm and builds momentum -Why amateurs avoid problems and pros run straight at them -The weekly reset that turns Sundays from fear into fuel -How to judge the week so you stop lying to yourself about progress … and a whole lot more. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] Why Mondays Make Most People Want to Quit ⏳ [01:40] The Heart Attack That Changed Everything ⏳ [03:15] Soph’s Side of the Story: What Really Happened That Day ⏳ [06:45] Facing Death, Redefining Success, and Writing a Eulogy ⏳ [10:30] Life by Design or by Default ⏳ [13:30] What Separation Sunday Really Is (and Isn’t) ⏳ [15:00] The Review-Preview: Diamonds, Rocks, and Stars ⏳ [18:30] WIN THE WEEK Across Work, Personal, Wealth & Relationships ⏳ [24:00] Commit to Three: The Secret to Real Momentum ⏳ [28:00] Why “Work-Life Balance” is a Trap ⏳ [31:00] The Tools, Templates & Pads That Make It Stick ⏳ [35:00] Building Fulfillment Instead of Just Fun or Escape ⏳ [37:00] Judging the Week: How to Know If You Really Won

Feel like you're doing everything but still stuck at the same revenue level? You’re not alone. In this episode, we’re breaking down the exact actions, shifts and mindset required to break through from $20K to $60K months - without burning out or bottlenecking your business. Here’s what we’re covering: -Why sales avoidance is keeping you broke - and the script that changed everything -The real reason you’re stuck at $20K (and it’s not your staff) -The “cash flow calendar” that turns chaos into consistent sales -The brutal truth about undercharging, overworking, and doing it all yourself -What to delegate first so you can finally get out of the burnout zone -How to design your dream team with just 50 extra members -The biggest trap at $40K - and how to avoid starving your business of growth -Why your impact statement matters more than your income statement -The $1M shift: You’re not selling sessions anymore - your product is your people Chapters: ⏳ [00:00] The Scariest Part of Scaling: Why You Can’t Stay Stuck ⏳ [01:45] Every Revenue Level Has a Feedback Loop - Here’s How to Read Yours ⏳ [03:00] Breaking Through the $20K Barrier: Leads, Sales & Cash Flow Calendars ⏳ [06:00] Stop Doing $30 Tasks - Here’s How to Buy Back Your Time ⏳ [10:00] The Rule of Ones: Why Focus is the Fastest Path to $1M ⏳ [14:00] From $40K to $60K: The Team, Systems & Leadership Shift ⏳ [17:00] The Ideal Team Design That Funds Your Freedom ⏳ [21:00] Replacing Yourself: Why You’re the Bottleneck ⏳ [24:00] Vision, Mission, Culture: The Untapped Power of an Impact Statement ⏳ [27:00] Fuel, Not Fear: How to Keep Going When Survival Isn’t the Driver ⏳ [29:00] Your Next Move: DM “Map” for the Full $1M Revenue Plan Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Ever feel like you're running your studio with pure grit, zero sleep, and no clear plan - just hoping it doesn’t all fall apart? Indi knows the feeling. She built her Reformer Pilates studio from scratch at 22, made every mistake in the book, nearly walked away more times than she can count - and came out the other side building something even bigger than she imagined. In this raw and unfiltered ep, Indi shares how she turned things around, scaled her revenue while stepping back from the day-to-day, and what it really looks like to move from overwhelmed studio owner to empowered CEO. Here’s what we’re covering: -Why the fear of untapped potential still drives Indi’s every move -The biggest mindset shift she made to finally stop doing everything herself -The 4-week intro offer strategy that tripled revenue (and killed off the time-wasters) -How she finally stopped losing sleep over money (and what changed) -The brutal truth about ClassPass -and why most studio owners are stuck wearing golden handcuffs -Why she’s ditching packs for good (and what she’s doing instead) -How Indi grew every week, even while getting married in another country -The moment she realised leadership was her next frontier - and how she's rising to it -Her mission to franchise Core Culture - and help other instructors skip the painful first 3 years … and a whole lot more Chapters: ⏳ [00:00] Fear of Untapped Potential - and Why Indi Almost Gave Up ⏳ [06:30] What No One Tells You About Running a Pilates Studio ⏳ [13:00] Why Most Studio Owners Stay Stuck (And How Indi Broke Free) ⏳ [20:15] From 5am to Midnight: The Reality of Doing It All ⏳ [27:45] Ditching the Free Trial - And Tripling Revenue with One Offer ⏳ [35:00] The ClassPass Trap: Why It’s Costing You More Than You Think ⏳ [42:10] Packs vs. Memberships: Indi’s Big Business Model Pivot ⏳ [50:00] Leadership Lessons - and Building a Team That Actually Works ⏳ [57:30] From One Studio to Fifteen: The Vision Behind Core Culture Franchising ⏳ [01:03:00] The Hard Truth: There Is No Finish Line in Business (and That’s the Point) Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Thinking about opening your first studio, or your next one? Before you spend another cent on fit-outs, reformers or a fancy sign, you need to hear this. Because the hard truth is: you only get one shot at a profitable open. And most studio owners blow it. In this episode, we’re exposing the biggest mistakes studio owners make when launching, and the exact formula to make sure you don’t end up 657 sleepless nights deep, still trying to break even. Here’s what we’re covering: -Why most ‘done-for-you’ agencies actually cost you more in the long run -The top 5 mistakes that lead to studio launches flopping (including the one almost nobody talks about) -The critical difference between trials and true members, and how to avoid a mass exodus -How one Pilates studio sold 100 memberships before spending a cent on ads -The 5-phase pre-sale strategy that guarantees you open at a profit -What to do after opening day to maintain momentum (and avoid the post-launch slump) -The one number you need to be obsessed with from day one … and loads more Chapters: ⏳ [00:00] Studio Launch Horror Stories—and Why They Keep Happening ⏳ [06:00] The Real Cost of Opening Without a Plan ⏳ [13:00] Why You Only Get One Shot at a Profitable Open ⏳ [18:30] The Biggest Launch Mistakes Studio Owners Make ⏳ [26:00] The 5 Phases of a Profitable Studio Launch ⏳ [34:00] How to Sell Out Tier 1 (Without Spending on Ads) ⏳ [38:00] Selling Out Tier 2 and Tier 3 Like a Pro ⏳ [43:00] Grand Opening Week: The Hidden Goldmine ⏳ [44:30] The Two Things That Will Still Derail Your Launch (Even With a Plan) ⏳ [45:45] Final Word: Avoid the Flop. Open at a Profit Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/p-free3step Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/3IB9MaZ Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Because the truth is, this guest didn’t have a clear vision, a big network, or a fancy business degree. He started as a shy, introverted trainer pouring beers just to make rent—and built himself into a 7-figure studio leader running multiple locations and launching new training systems. In this raw and honest convo, we break down what it really takes to make the leap from trainer to CEO (and dominate your market in the process). Here’s what we’re covering: -Why he nearly didn’t step into business—and what finally flipped the switch -How a Contiki trip epiphany triggered a complete career overhaul -The truth about opening a studio during lockdown (and how he made it work) -The mindset shift that took him from winging it to running it -Why he stopped overthinking—and started backing himself -The exact systems he used to go from stuck at 120 members to 230+ -How “The Underground” was born—and how he used dead space to build new revenue -The team strategy that’s unlocked freedom and built loyalty for life -The real reason he never burnt out (even when working 3 jobs) … and a whole lot more Chapters: ⏳ [00:00] Meet the Most Jacked Cricketer in the Game ⏳ [02:00] From F45 Trainer to Studio Owner: How It All Started ⏳ [06:00] A Contiki Trip Epiphany That Changed Everything ⏳ [08:00] Battling Imposter Syndrome and Building Belief ⏳ [11:30] Working 3 Jobs to Make It Work (No Excuses) ⏳ [14:00] From Trainer to CEO: The Real Identity Shift ⏳ [17:00] Making the First Hire: How He Knew It Was Time ⏳ [20:00] Blaxland’s Breakthrough: Going from 120 to 230 Members ⏳ [22:00] The Birth of ‘Underground’—Turning Dead Space Into Gold ⏳ [26:00] Dominating the Mountains: What Drives Him Now ⏳ [30:00] Avoiding Burnout and Building a Bulletproof Week ⏳ [34:00] Surviving Level One: Why Most Studio Owners Quit Too Soon ⏳ [38:00] The 3 Game-Changing Systems He Can’t Live Without ⏳ [43:00] The Power of Belief—and What It Really Looks Like in Action ⏳ [47:00] What He’d Say to the Younger Version of Himself (And Anyone Still Stuck) ⏳ [49:00] Dominate or Don’t Bother—The Mentality That Changed Everything Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Think you need a million followers to make $1 million? Think again. This episode is your no-BS breakdown of how to actually grow your studio using content that converts—without chasing trends, dancing on TikTok, or wasting hours making reels no one watches. Matt Purcell is back on the pod, and we’re ripping apart some real-life fitness studio feeds (and helping them fix it in real time) to show you exactly what content builds trust, attracts the right people, and turns attention into paying clients. Here’s what we’re covering: -Why most fitness content fails (and how to make yours bingeable) -How to stop chasing views and start building trust -The 3 types of stories every studio should be posting -Why posting trends might be killing your business -The ‘Dirty 30’ content strategy that fuels 7-figure growth -The biggest mistake studios make with their “before & after” posts -How to find your winning content formats (and scale the shit out of them) -The studio “logo test”—and why yours might fail it -What to pin on your feed to instantly boost trust and follows -How to turn a handful of followers into a 6- or 7-figure pipeline … and a whole lot more Chapters: ⏳ [00:54] Why Your Content Isn’t Converting (And How to Fix It) ⏳ [04:12] Stop Entertaining—Start Demonstrating Your Expertise ⏳ [06:16] The 7-11-4 Rule: Building Trust That Sells ⏳ [08:54] The Growth Flywheel: Content That Drives Sales ⏳ [12:21] The Power of a Hook (And Why 3 Seconds Matter) ⏳ [15:07] Are You Bingeable? Why Studios Are Losing Attention ⏳ [20:03] The Most Powerful Post You Can Create (And Why Most Studio Owners Avoid It) ⏳ [22:49] Speak to One Person—Not the Algorithm ⏳ [24:25] What Makes Content Truly Valuable? ⏳ [30:00] The Dirty 30 Method: Post More. Learn Faster. Win Bigger. ⏳ [31:27] The ‘Follow’ Metric That Changes Everything ⏳ [32:04] Real-Time Feed Roasts: What Your Content Is Missing ⏳ [36:33] Stop Being Generic: Show Your Studio’s Soul ⏳ [40:50] The Studio Content Logo Test (You Need This) ⏳ [45:08] Don’t Use Your Grid as a Noticeboard ⏳ [48:10] Why Your Hooks Suck (And How to Fix Them) ⏳ [50:00] From Content to Cash: How the System Works ⏳ [54:18] Behind the Scenes of a Viral Post That Converted ⏳ [56:04] We’re Going Live: In-Person Content & Cash Events Are Coming ⏳ [59:04] Recap & Your Next Steps to Scale with Content Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. BOOK YOUR TICKET TO OUR LIVE EVENT HERE: https://www.eventbrite.com.au/e/1468415282639?aff=oddtdtcreator Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

Burnt out, lost, and ready to quit—until one bold move changed everything. In this episode, we’re joined by Moe from Frontline, who went from the edge of breakdown to building a business with vision, impact, and his best month ever. We’re diving deep into how he rewired his mindset, stepped into true leadership, and uncovered a mission bigger than gym memberships. Here’s what we’re covering: -How Moe went from couch-surfing and burnout to owning a thriving studio -The ‘BMA’ moment that shifted everything (and what it means inside the Academy) -The personal breakthrough on a solo CEO retreat that changed the game -Why your team will never follow a leader without a vision -The moment Moe realised his studio was about more than fitness—and how it unlocked a bigger mission -The daily grind facing his clients—and why he’s now helping them win the war at home -What it really means to lead from the frontline -The hard truth: You don’t need to be on the floor to be a great coach -How to create a generational ripple effect through health and leadership … and a whole lot more Chapters: ⏳ [00:00] From Burnout to Breakthrough: Moe’s Story Begins ⏳ [01:15] Kicked Out at 18—And the Two Weeks That Turned into Two Years ⏳ [02:53] A Life-Changing Call from the Army ⏳ [04:03] Iraq, Isolation, and the Realisation That Sparked Frontline ⏳ [06:00] The Struggle Before Geronimo—and What Wasn’t Working ⏳ [07:06] BMA: The Birth of “Best Month Ever” ⏳ [08:10] The Mindset Shift That Unlocked Growth ⏳ [10:00] From Reactive to Proactive: Moe’s Leadership Evolution ⏳ [13:00] The Solo CEO Retreat That Changed Everything ⏳ [16:44] The Real Vision: Disrupting Australia’s Divorce Rate ⏳ [20:00] How Frontline is Creating Confident, Present Parents ⏳ [22:00] Leading in the Local Community—And Building a Movement ⏳ [25:00] Redefining Targets and Building a Legacy Team ⏳ [27:00] Why Vision is a Non-Negotiable for Any Business Owner ⏳ [30:04] What Moe’s Celebrating in Hawaii (Hint: 55K Months & a Family Home) ⏳ [33:05] The Power of Personal Brand—and How It Fuels the Mission ⏳ [35:00] Manifesting the Moment: Moe’s Full Circle Podcast Story If you want to book your next breakthrough, grab a copy of our Solo CEO Retreat Agenda here: https://bit.ly/p-solo-retreat Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Ever feel like you're doing all the right things—but still not getting anywhere? Truth is, most studio owners stay stuck not because they’re lazy… but because they’re accidentally running on broke behaviours and patterns that sabotage growth. In this episode, we’re unpacking the 5 subconscious distortions and 7 failure personalities that are keeping you stuck—and how to switch into the mindset of a real winner. Here’s what we’re covering: -Why your brain is wired to keep you broke (and what to do about it) -The 5 unconscious mindset distortions that stop you from scaling -How to know if you're a romantic altruist, lone wolf, or intellectual—and why it's keeping you small -The dangerous belief that you have to "earn" freedom by working harder -Why some studio owners win with less effort—and how to become one of them -How to identify your core values (and finally feel aligned in your business again) -The real reason you're scared to delegate—and how to fix it for good … and a whole lot more Chapters: ⏳ [00:00] Why Most Owners Stay Stuck (Even When They’re Working Hard) ⏳ [02:00] Loss Aversion: The Hidden Fear That’s Sabotaging Your Growth ⏳ [06:30] Confirmation Bias: How You’re Proving Yourself Right (And Staying Small) ⏳ [11:15] Dunning-Kruger: Why Confidence Isn’t Always a Good Thing ⏳ [17:00] Sunk Cost Fallacy: Letting Go of What’s No Longer Working ⏳ [22:00] Self-Serving Bias: The Mindset That Keeps You Playing Victim ⏳ [28:00] The 7 ‘Brokie’ Personality Types (And How to Spot Yours) ⏳ [36:00] The Lone Wolf: Why Doing It Alone Is Slowing You Down ⏳ [40:00] The Winning Mindset: What 7-Figure Owners Do Differently ⏳ [43:00] The Identity-Based Discipline Hack for Daily Consistency ⏳ [46:00] Values-Driven Action: The Fastest Way to Feel Fulfilled Again ⏳ [52:00] Why Some Winners Still Burn Out—And How to Avoid It ⏳ [56:00] The #1 Thing You Need to Break Free (And Win On Your Terms) Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

If you still think AI is just a Google replacement, you're already falling behind. Because here’s the truth: AI is no longer about answering questions. It's building full-blown agents that handle entire workflows for you—freeing up your time, reducing burnout, and allowing you to scale smarter than ever before. In this episode, we sat down with Mark B, Head of AI at Geronimo, to break down exactly how AI is reshaping businesses RIGHT NOW. Here’s what we’re covering: -Why AI isn't a Silicon Valley toy anymore—it's mainstream, and it's here to stay -The 4 levels of AI adoption every business owner needs to understand -How AI agents are replacing admin tasks, lead research, and repetitive workflows -The exact way Geronimo is using AI to scale coaching, ad copy, and internal operations -Why 'human in the loop' is the ultimate productivity superpower -How AI will change hiring forever (and why 20 years experience may no longer matter) -The biggest traps business owners fall into when overusing AI too early -The R.I.C.E. framework to train AI tools to think like you -The real-world tools you can start using TODAY to reduce burnout and free up your team -Why empathy, leadership and human nuance will always win—even in an AI-first world -How business owners can start building their personal AI operating system for $20/month -Where the risks are (privacy, hallucinations, and the future 'dark forest' of AI) … and a whole lot more Chapters: ⏳ [00:00] Welcome to the AI Deep Dive with Mark B ⏳ [02:00] What Every Business Owner Needs to Know About AI in 2025 ⏳ [06:00] Why AI Is Guessing—and How That Powers Creativity ⏳ [09:00] The Evolution: From Google Replacement to Business Co-Pilot ⏳ [12:00] Real-World Example: AI Agents Replacing Lead Research ⏳ [16:00] The Future: Hybrid Workforces of Humans & AI Agents ⏳ [19:00] Why 'Human in the Loop' Will Always Be Essential ⏳ [22:00] Levels of AI Adoption: Search, Memory, Agents & Org Structures ⏳ [27:00] Are Jobs Being Replaced? Where It's Already Happening ⏳ [30:00] Industries on the Edge: Law, Healthcare, and Customer Service ⏳ [35:00] How Hiring Is Shifting Away From Experience to AI Fluency ⏳ [42:00] The Problem of AI Hallucinations and How to Guard Against Them ⏳ [46:00] The Jagged Frontier: Where AI Struggles (Numbers, Reasoning, Context) ⏳ [50:00] How to Customise AI Using the R.I.C.E. Framework ⏳ [56:00] Prompting Like a Pro: The Secret to High-Quality AI Output ⏳ [58:00] Real Life Example: How Geronimo Uses Custom GPTs Across the Business ⏳ [63:00] Building Inspector Gadget: Sales & Coaching Call Scoring ⏳ [70:00] Why AI Is Helping Humans Focus On What Actually Moves The Needle ⏳ [73:00] Ending Burnout: The 3 Ways Business Owners Should Start Using AI ⏳ [80:00] Why Fitness Studios Are In The Perfect Industry To Augment AI ⏳ [87:00] Live Q&A: Bots, Sales, Websites & Predicting Member Behaviour ⏳ [98:00] The Non-Negotiables For Business Owners Moving Into An AI Future Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza