Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
All content for Geronimo Unfiltered is the property of TBC Studios and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
From Burnt Out to Booked Out: How Indi Took Back Control of Her Studio
Geronimo Unfiltered
1 hour 8 minutes
3 months ago
From Burnt Out to Booked Out: How Indi Took Back Control of Her Studio
Ever feel like you're running your studio with pure grit, zero sleep, and no clear plan - just hoping it doesn’t all fall apart?
Indi knows the feeling. She built her Reformer Pilates studio from scratch at 22, made every mistake in the book, nearly walked away more times than she can count - and came out the other side building something even bigger than she imagined.
In this raw and unfiltered ep, Indi shares how she turned things around, scaled her revenue while stepping back from the day-to-day, and what it really looks like to move from overwhelmed studio owner to empowered CEO.
Here’s what we’re covering:
-Why the fear of untapped potential still drives Indi’s every move
-The biggest mindset shift she made to finally stop doing everything herself
-The 4-week intro offer strategy that tripled revenue (and killed off the time-wasters)
-How she finally stopped losing sleep over money (and what changed)
-The brutal truth about ClassPass -and why most studio owners are stuck wearing golden handcuffs
-Why she’s ditching packs for good (and what she’s doing instead)
-How Indi grew every week, even while getting married in another country
-The moment she realised leadership was her next frontier - and how she's rising to it
-Her mission to franchise Core Culture - and help other instructors skip the painful first 3 years
… and a whole lot more
Chapters:
⏳ [00:00] Fear of Untapped Potential - and Why Indi Almost Gave Up
⏳ [06:30] What No One Tells You About Running a Pilates Studio
⏳ [13:00] Why Most Studio Owners Stay Stuck (And How Indi Broke Free)
⏳ [20:15] From 5am to Midnight: The Reality of Doing It All
⏳ [27:45] Ditching the Free Trial - And Tripling Revenue with One Offer
⏳ [35:00] The ClassPass Trap: Why It’s Costing You More Than You Think
⏳ [42:10] Packs vs. Memberships: Indi’s Big Business Model Pivot
⏳ [50:00] Leadership Lessons - and Building a Team That Actually Works
⏳ [57:30] From One Studio to Fifteen: The Vision Behind Core Culture Franchising
⏳ [01:03:00] The Hard Truth: There Is No Finish Line in Business (and That’s the Point)
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
