Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
All content for Geronimo Unfiltered is the property of TBC Studios and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
ClassPass on Trial: Who It Helps, Who It Hurts, and Why It Divides the Industry.
Geronimo Unfiltered
1 hour 40 minutes
2 months ago
ClassPass on Trial: Who It Helps, Who It Hurts, and Why It Divides the Industry.
ClassPass - friend or foe? For years, studio owners have argued whether it’s the best tool to fill empty spots or the very thing devaluing boutique fitness.
In this episode, we go straight to the source. Doza sits down with Kinsey Livingston, VP of Sales at Mindbody & ClassPass, to unpack the biggest myths, frustrations, and opportunities when it comes to using ClassPass in your studio.
Here’s what we’re covering:
-Why some studios make $16k/month from ClassPass while others swear it’s killing their business
-The brutal truth about what ClassPass is (and what it isn’t)
-The real payout structure - and how rates surge or drop based on demand
-The 4 biggest myths about ClassPass (and the data that busts them)
-Why free trials aren’t the enemy (and how studios can benefit long term)
-What the numbers actually say about cannibalisation of your members
-How corporate wellness deals with Canva, KPMG & more are changing the game
-Why your strategy - not ClassPass - is the real difference between success and frustration
… and a whole lot more
Chapters:
⏳ [00:00] ClassPass Love - Hate: $16k a Month But Still Frustrated
⏳ [06:00] The Real Purpose of ClassPass (And Why Studios Get It Wrong)
⏳ [12:00] Who ClassPass Users Really Are (And Why They Rarely Convert)
⏳ [18:00] The #1 Mistake Studios Make With ClassPass Strategy
⏳ [26:00] Pricing, Credits & Why Most Studios Lose Revenue When They Demand More
⏳ [33:00] Free Trials, Fraud & Why ClassPass Still Backs Them
⏳ [43:00] Studio Success Story: $8-10k a Month & 20% Conversions
⏳ [47:00] Cannibalisation: The Data vs The Felt Experience
⏳ [56:00] The Mindbody Guarantee: How ClassPass Offsets Risk
⏳ [01:00:00] Corporate Wellness Deals & New Revenue Streams
⏳ [01:06:00] The 4 Biggest Myths About ClassPass- Busted
⏳ [01:12:00] Final Word: ClassPass as a Tool, Not a Business Model
Hope you enjoy!
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
