Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
All content for Geronimo Unfiltered is the property of TBC Studios and is served directly from their servers
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Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
The Green Line Game Plan: How Ryan Fernance Built 300-Club Studios (And You Can Too)
Geronimo Unfiltered
38 minutes
2 weeks ago
The Green Line Game Plan: How Ryan Fernance Built 300-Club Studios (And You Can Too)
If your studio limps into summer every year, bleeds through Christmas, then prays for a New Year miracle - you’re not alone. But you don’t have to cop another rinse-and-repeat.
This episode is a line in the sand. Ryan Fernance (the bloke who steered multiple F45s to the 300 Club through lockdowns) breaks down “Separation Season” - the next 90 days where the pros surge ahead and the dabblers burn out. No fluff. Just the boring, battleground basics that actually move the needle.
Here’s what we’re covering:
-The real reason studios spiral - and how to stop it at the source
-Why “boring is the battleground”: show up, sleep, macros… and business fundamentals
-The Green Line: grow by net +3 members per week (and why it saves your summer)
-Lead flow that works: 20 leads/week, call inside 5 minutes (1 minute = 300x pickup)
-Offers that profit from day one (ditch free/$7 trials) and convert 80% to full-price
-Your UVP: be “[Your Suburb] [Your Brand]”, speak to one avatar, one problem, one offer
-Seasonal strategy: spring push, Christmas survival, and rolling into the New Year miles ahead
… and a whole lot more
Chapters:
⏳ [00:00] From Spiral To Structure: Ryan’s Lowest Points (And The Way Out)
⏳ [02:10] Backstory: 10 Years In, Hitting The 300 Club (Twice)
⏳ [06:40] Boring Is The Battleground: Basics That Actually Win
⏳ [09:40] UVP 101: Be “Hope Island, F45” - Not Just “F45”
⏳ [15:00] Fix Root Causes, Not Quick Hacks
⏳ [17:10] What Is “Separation Season”?
⏳ [20:14] The Green Line: Net +3/Wk So You Don’t Limp Into Summer
⏳ [22:30] Lead Gen That Lands: Avatar, Content, One Profitable Offer
⏳ [28:35] Turn Pro: Standards, Separation Sunday, Time Blocking
⏳ [34:05] Profitable Intros, Real Retention, 2–3% Churn
⏳ [35:51] Traction Discipline: How To Win The Day
⏳ [37:50] Grab The Playbook + Next Steps
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
