Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
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Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
The Culture Playbook: 90 Days to a High-Performance Studio
Geronimo Unfiltered
42 minutes
1 month ago
The Culture Playbook: 90 Days to a High-Performance Studio
If you think culture is free brekkie and a flash coffee machine, think again - this is the nuts-and-bolts playbook to build a standards-driven, high-performance team in a real Aussie studio.
In this episode, we get practical: exactly how to reset your vision, earn buy-in fast, set non-negotiables, and run a 90-day turnaround that dials up performance without burning your people out.
Here’s what we’re covering:
-Culture ≠ perks: it’s standards, rituals and accountability (not vibes)
-How to relaunch your vision with vulnerability - and make it about your team’s financial freedom
-The 90-day turnaround: lead with actions, earn respect, then meet
-Non-negotiables are the floor: reward behaviours, not just outcomes
-Gamify the next month: incentives, consequences, and removing fear of failure
-Measuring culture: track the intangibles and non-talent KPIs that actually win games
-Hiring truths: choose culture fit over raw talent (“change the man or change the man”)
-Everyone’s a leader: clear lanes of ownership that lift standards
-The SRB framework (Situation-Impact-Behaviour) for tough conversations
-Reframes that kill frustration, keep your best people, and create momentum
… and a whole lot more
Chapters:
⏳ [00:00] Culture Isn’t Perks - It’s Standards, Rituals, Accountability
⏳ [01:26] The Playbook Brief: Bringing World-Class Culture to Small Teams
⏳ [02:52] Re-Energising a Team After Poor Leadership: Vision & Vulnerability
⏳ [06:31] Cadences & Ownership: Weekly/Monthly Rhythm That Sticks
⏳ [07:19] Week One: The “Respect Checklist” and Leading With Actions
⏳ [09:03] Link Personal Goals to Business Goals (You Go First on Vulnerability)
⏳ [12:29] Make Non-Negotiables the Win Condition - Reward Behaviours
⏳ [16:02] Gamify the Next 90 Days: Incentives, Consequences, Accountability
⏳ [18:13] How to Measure Culture: Intangibles and Non-Talent KPIs
⏳ [21:27] Talent vs Culture Fit: Pick Your Pain (Choose Culture)
⏳ [24:05] “Change the Man or Change the Man”: Setting a Standard
⏳ [29:03] Tough Chats Made Simple: The SRB (Situation-Impact-Behaviour) Model
⏳ [36:04] Avoiding Conflict Loses Your Best People
⏳ [38:32] The Simple Truth: Standards Drive Everything
⏳ [40:01] When Culture Runs Without You (And Attracts Performers)
⏳ [41:15] Wrap-Up & Your Next Step
Hope you enjoy!
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to LEARN proven systems to grow your business without burnout?
Go here: https://live.geronimoacademy.com/newsletter
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
