If you’re burnt out, juggling casuals and “spare parts”, and hoping a fruit bowl and team brekkie will fix culture - you’re kidding yourself. Here’s the truth: culture isn’t vibes. It’s standards, systems and accountability - lived daily. In this episode, we unpack how elite footy programs like the Melbourne Storm and Norths turn “off-cuts” into pros, and how you can install the same habits in a five-person studio. We’re talking non-negotiables (as the floor, not the ceiling), recruiting on character over CV, team-driven leadership, and the exact rhythms - huddles, reviews and scoreboards - that lift performance without you barking orders. Here’s what we’re covering: -The difference between real culture and “bribery” (and why free coffees won’t save you) -Why recruiting on character beats qualifications every day of the week -Non-negotiables as the floor (not the ceiling) - and how to set them -The Storm “work program”, Purple Hearts and rituals that hardwire effort -How to build team-driven accountability (so standards police themselves) -The review room: 3 effort-based actions, player self-scores and visible scoreboards -Mini-teams, healthy competition and gamifying the right behaviours -Leading with questions, not speeches - practical prompts you can steal -How to reset a weak culture in 90 days (without blowing up your team) -What to do when a high performer is in a slump (support vs standards) Chapters: ⏳ [00:00] Why Your “Culture” Isn’t Working (and What It Actually Is) ⏳ [01:05] Character Over CV: How Elite Teams Recruit Winners ⏳ [07:07] Systems, Standards, Accountability - the Culture Trinity ⏳ [12:21] Rituals That Matter: Jerseys Off the Floor & Standing to Greet ⏳ [20:10] Non-Negotiables Are the Floor, Not the Ceiling ⏳ [23:06] Inside the Storm: The Work Program & Perspective Shift ⏳ [33:44] Spotting Weak Culture: Meetings, Dialogue and Behaviours ⏳ [41:10] The Review Room: Effort Metrics, Self-Scores & Scoreboards ⏳ [44:30] Build the Framework: Themes, Mini-Teams & Gamification ⏳ [51:30] Listener Q&A: Spare Parts, Monthly Meetings & Where to Start ⏳ [1:03:00] Coaching High Performers Through a Slump (Without Dropping Standards) ⏳ [1:16:20] Daily/Weekly Huddles That Drive Action (Not Just Talk) ⏳ [1:21:30] Vision That Sticks: From Top-Down to Team-Owned Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠