Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
All content for Geronimo Unfiltered is the property of TBC Studios and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
STOP Hiring the Wrong Salespeople: The Wolfpack Playbook to Build a Studio Sales Machine
Geronimo Unfiltered
55 minutes
1 month ago
STOP Hiring the Wrong Salespeople: The Wolfpack Playbook to Build a Studio Sales Machine
If your “sales hire” is squeezing in calls at lunch and blaming leads by Friday, you don’t have a sales function - you’ve got a headache.
This episode is your full, no-fluff Wolfpack Playbook: how to find, hire, pay, and lead a salesperson who actually sells - plus the rhythms, standards and incentives that turn one rep into a team that hunts together.
You’ll hear real war stories from scaling a multi-country sales team doing 200+ sales a month - what worked, what bombed, and the exact structures you can swipe and deploy this week.
Here’s what we’re covering:
-The biggest hiring mistakes studio owners make (part-timers, wrong pay mix, and “nice” trainers who can’t sell)
-What great sales candidates look like - and where to find them (phone sales > retail smiles)
-The must-have hoops in your recruiting funnel (fast video response, script roleplay, “close me” moment)
-The red flags to spot early (low energy, slick talkers, weak punctuality, zero learning velocity)
-The Wolfpack Academy: your first 14 days to get a rep selling fast
-The five non-negotiables (first 5 minutes, first 4 seconds, script discipline, call blocks, daily PD)
-How to manage and motivate salespeople (scoreboards, public recognition, clean incentives)
-Targets, activity and timing: 3-7pm and 8:30-10:30am call blocks, daily quotas, and follow-ups that win
-Commission, spiffs and “Woolies card” sugar hits -without trashing refund rates
-Integrating sales with marketing and ops so your rep is fed, focused and not buried in admin
… and a whole lot more
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.