Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
All content for Geronimo Unfiltered is the property of TBC Studios and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
STOP Playing Small: How Kristy Sellars Built a Booming Studio Network & a Game-Changing Booking Platform
Geronimo Unfiltered
1 hour 6 minutes
2 months ago
STOP Playing Small: How Kristy Sellars Built a Booming Studio Network & a Game-Changing Booking Platform
If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got Talent, placed on stages around the world, and is now taking on the software giants with a platform built by a studio owner, for studio owners.
This one’s part mindset reset, part masterclass in community, pricing, processes—and a full-on permission slip to go bigger.
Here’s what we’re covering:
The origin story: from renting a dojo on weekends to a 20-studio network
Why community (not ads) is your unfair advantage in 2025
The $1,000/week trap: work out your real hourly rate (and fix it fast)
Pricing without guilt—and why “treat it like a business” wins
Processes, delegation and escaping overwhelm at Level 1
Dirty calories: when to refund, reset and protect your energy
The “frequency” toolkit: breathwork, grounding, water, exercise, gratitude
Visualisation, evidence and the 300% Rule (clarity, belief, consistency)
Inside Groovier: class chats, progress tracking, retail, auto-cancels & more
Big goals: reigniting owner fire post-COVID and scaling to 1,000 studios
Chapters:
⏳ [00:00] AGT Winner, Studio Owner, Tech Founder: Meet Kristy Sellars
⏳ [06:00] From One Room to 20 Studios: What Actually Worked
⏳ [08:45] Community Over Everything (and how to build it on purpose)
⏳ [11:00] Treat It Like a Business: Pricing, margins and no more guilt
⏳ [15:20] The $20/hour Reality Check: Do the maths on your week
⏳ [18:00] Buy Back Your Time: Processes, delegation and momentum
⏳ [19:10] Dirty Calories: Refund fast, protect reputation, move on
⏳ [23:40] Energy & Leadership: Keep your vibe where growth lives
⏳ [33:00] The 5 Tools: Breathwork, grounding, water, exercise, gratitude
⏳ [39:00] Visualise the Win: Building evidence and unshakeable belief
⏳ [44:10] All-In on Software: Risk, resilience and the 300% Rule
⏳ [54:30] Groovier Deep Dive: Features studios actually use
⏳ [61:20] Goals That Pull You Forward: 450 → 1,000 studios & reigniting owners
⏳ [66:00] Final Word: Brainwash yourself (the good way) & pick a destination
Hope you enjoy!
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
