Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
All content for Geronimo Unfiltered is the property of TBC Studios and is served directly from their servers
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Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.
Best Month Ever: The Leadership Shift Behind Moe’s Studio Success
Geronimo Unfiltered
39 minutes
4 months ago
Best Month Ever: The Leadership Shift Behind Moe’s Studio Success
Burnt out, lost, and ready to quit—until one bold move changed everything.
In this episode, we’re joined by Moe from Frontline, who went from the edge of breakdown to building a business with vision, impact, and his best month ever. We’re diving deep into how he rewired his mindset, stepped into true leadership, and uncovered a mission bigger than gym memberships.
Here’s what we’re covering:
-How Moe went from couch-surfing and burnout to owning a thriving studio
-The ‘BMA’ moment that shifted everything (and what it means inside the Academy)
-The personal breakthrough on a solo CEO retreat that changed the game
-Why your team will never follow a leader without a vision
-The moment Moe realised his studio was about more than fitness—and how it unlocked a bigger mission
-The daily grind facing his clients—and why he’s now helping them win the war at home
-What it really means to lead from the frontline
-The hard truth: You don’t need to be on the floor to be a great coach
-How to create a generational ripple effect through health and leadership
… and a whole lot more
Chapters:
⏳ [00:00] From Burnout to Breakthrough: Moe’s Story Begins
⏳ [01:15] Kicked Out at 18—And the Two Weeks That Turned into Two Years
⏳ [02:53] A Life-Changing Call from the Army
⏳ [04:03] Iraq, Isolation, and the Realisation That Sparked Frontline
⏳ [06:00] The Struggle Before Geronimo—and What Wasn’t Working
⏳ [07:06] BMA: The Birth of “Best Month Ever”
⏳ [08:10] The Mindset Shift That Unlocked Growth
⏳ [10:00] From Reactive to Proactive: Moe’s Leadership Evolution
⏳ [13:00] The Solo CEO Retreat That Changed Everything
⏳ [16:44] The Real Vision: Disrupting Australia’s Divorce Rate
⏳ [20:00] How Frontline is Creating Confident, Present Parents
⏳ [22:00] Leading in the Local Community—And Building a Movement
⏳ [25:00] Redefining Targets and Building a Legacy Team
⏳ [27:00] Why Vision is a Non-Negotiable for Any Business Owner
⏳ [30:04] What Moe’s Celebrating in Hawaii (Hint: 55K Months & a Family Home)
⏳ [33:05] The Power of Personal Brand—and How It Fuels the Mission
⏳ [35:00] Manifesting the Moment: Moe’s Full Circle Podcast Story
If you want to book your next breakthrough, grab a copy of our Solo CEO Retreat Agenda here: https://bit.ly/p-solo-retreat
Hope you enjoy!
Want free resources?
DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan
Connect with us:
Geronimo: https://www.instagram.com/thegeronimoacademy
Doza: https://www.instagram.com/hey.doza
Geronimo Unfiltered
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.
Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.
Plus, they’re doing it all alone.
Until now.
Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.
I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.
So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...
This is going to be raw and unfiltered, zero bullshit.
So take a deep breath, strap yourself in, and let’s get started.