What’s your why? 

I ask this in nearly every pre-launch conversation, but today, I’m flipping the script and sharing my story.

From feeling stuck at 40 and wanting more out of life to starting my business because I wanted eyelashes, I walk you through the twists and turns that led me to where I am today — and why I care so much about pre-launching.

If you’ve ever struggled to articulate why you started your business — or if you're wondering whether anyone even cares — this episode will help you reflect, share, and connect more deeply through your story.

In this episode, you’ll learn:

• The two wildly different reasons I started my business — both equally true

• Why hating my first job in online business was actually a blessing

• The surprising launch problem I kept seeing (and how I fixed it)

• Why your “why” matters way more than you think — especially during a launch

🎧 Listen now and start weaving your why into your content.

Your Next Steps:

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It’s that time of year when everyone’s talking Black Friday—but do YOU actually want to run a sale?

In this episode, I’m giving you a permission slip to rethink the rush, get honest about your business model, and plan from a place of strategy.

Whether you’ve had big success in the past or you’re tempted to wing something last-minute, this episode will help you pause, assess, and decide what actually makes sense for you.

In this episode, I chat about:

• Why I haven’t run a Black Friday sale (and why I don’t plan on it)

• What to consider before you slap together a last-minute BF sale

• How to avoid resentment pricing and holiday stress

• What makes Black Friday offers actually work—and when they flop

• How to build anticipation (and not just throw an offer out there)

🎧 Listen now for a different take on Black Friday planning.

Your Next Steps:

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🔹 Connect on Instagram

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How Price Positioning Impacts Your Sales

What if your pricing is silently guiding people away from the offer you actually want them to buy?

In this episode, I’m sharing the behind-the-scenes of how I repositioned my VIP offer for the Pre-Launch Plan Program—after realizing my favorite, most successful, and most profitable clients were the ones I worked with most closely.

If you've ever felt stuck offering too much for too little, or you’re wondering how to get more people raising their hands for your higher-ticket tier, this is your episode.

Here’s what we cover:

• The mistake I made in the past with my program positioning

• Why wide pricing gaps can work against you

• How to shift from a “yes/no” decision to “which one?”

• A smarter way to encourage upgrades to your course, program, or service

• The energy check you need to run before your next offer

🎧 Tune in and learn how to design your pricing and positioning to serve your clients and protect your energy.

Your Next Steps:

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🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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What To Do When You Only Have A Short Window for a Pre-Launch

Ever feel like you're way behind on prepping for your launch? You're not alone.

I recently got a question from an email subscriber who only had two weeks before her cart opened, and she wasn’t sure what to focus on. 

During this episode, I share the real talk on short pre-launch timelines and 6 questions to ask that will help you prioritize what actually matters when you’re in a time crunch.

Listen in and find out:

• Why skipping your pre-launch (even when you're short on time) is a mistake

• How one of my clients crushed it with just 2 weeks of pre-launch

• The most important questions to guide your runway strategy

• 1 must-do for your pre-launch, no matter the timeline

• How to shift your content based on your audience’s awareness and trust level

🎧 Listen now to learn how to make your short pre-launch count!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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In this episode, I share what worked (and what didn’t) in my most recent Pre-Launch Plan Program launch.

You’ll hear:

• Why “multiple entry points” are a must in this launch environment

• How to make buying easier for different personality types

• The real reason flexibility builds trust in today’s “trust recession”

• How a simple “product tour” can reduce objections (and refunds!)

• The tweak I’m adding next time to make my pre-launch even better

🎧 Listen now — this one’s full of simple shifts that boost buyer confidence before your next launch!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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I’m keeping it real this week with a behind-the-scenes look at a sales call I completely fumbled during my last launch. Even as someone who's done a ton of these, I made 4 key mistakes that cost me—and I don’t want you to do the same.

In this episode, I walk through exactly what went wrong, what I should’ve done differently, and how you can show up more prepared, confident, and in control of your next sales conversation.

Here’s what you’ll take away:

• The small calendar mistake that derailed my call

• One thing you need to do at the top of every sales or discovery call

• How asking more questions is the key to closing more calls

• What to do when you're caught in reactive mode

• The reason why making assumptions can derail your sales

🎧 Listen now and let my mistakes — and what I would do to fix them — help you on your next sales call. 

Your Next Steps:

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🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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In this episode, I sit down with the brilliant Emily Reagan to unpack the three must-know launch trends we’re seeing in today’s shifting market—and spoiler alert: these aren’t your typical “just post more on Instagram” kind of tips.

From understanding your buyer’s mindset to ditching tired strategies like waitlists, this conversation is full of insights that’ll help you launch smarter—not harder.

Here’s what we cover:

• The three beliefs buyers must have before they'll say yes to your offer

• Why you need to obsess over your audience (and stop watching your competitors)

• How Hollywood holds the secret to a successful launch strategy

• Why most waitlists are a waste—and what to do instead

• The rise of the long buying cycle (and how to use it to your advantage)

This is one of those conversations that will shift how you think about selling and launching.

🎧 Listen now

Your Next Steps:

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Are you afraid of being too pushy or “salesy” — and possibly missing out on sales?

In this episode, I’m talking about the easiest way to increase conversions during your launch—social selling (aka one-on-one conversations).

Whether it’s in the DMs or through email, this tactic is the grassroots tactic that can catapult your next launch or promotion. 

I’m breaking down what “social selling” actually means, why consent-based selling builds trust and results, and how you can start now—even if you're nervous.

Here’s what you’ll take away:

• Why you don’t needs tons of volume – just a way to open up conversations with the *right* people

• How “consent” is the secret ingredient to social selling

• The one mindset shift that makes conversations feel natural

• A simple CTA strategy that gets responses without being weird

• What I did mid-launch that boosted my close rate to nearly 100%

🎧 Listen now to learn how one-on-one convos can quietly supercharge your sales—without the awkward pitches.

Referenced Episode: https://brennamcgowan.co/episode14

✨ Want support with your launch messaging? Join the Pre-Launch Plan Program – doors close September 24, 2025! 

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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Have you ever wondered if you should drop your price on your course, program, or offer? 

This week, I’m diving into why launches don’t always meet our expectations and why “lower your price” isn’t always the best next move.

I’m breaking down a real-life launch story and sharing my honest take on what to do instead of creating another lower-ticket offer.

Here’s what you’ll hear:

• Why you might be hearing “lower your price” and what to do instead

• What a waitlist really tells you (and what it doesn’t)

• The truth about price objections—even at $7

• When a lower offer makes sense—and when it just distracts you

• The #1 thing to fix before you even think about launching again

🎧 Listen now—especially if your last launch left you second-guessing everything.

✨ Want support with your launch messaging? Join the Pre-Launch Plan Program – doors open September 17, 2025! Only 20 spots available! 

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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I sat down with Steffeny Feld, a therapist and copywriter who supports fellow therapists in designing and marketing VIP-style intensives. She joined the Pre-Launch Plan Program even though she couldn’t make any of the coaching calls, ended up tweaking her offer, and went on to sell out! 

In this episode, Steffeny shares how the right structure and strategy gave her clarity, confidence, and better-than-expected results.

What we cover:

• Why Steffeny tweaked her group program idea mid-pre-launch

• The surprising Voice of Customer feedback that led the pivot

• How she sold almost half her spots before the masterclass even started

• What it’s like to have your copy reviewed by Brenna as a VIP student

• Why Steffeny believes she was so successful, even though she couldn’t make any of hte regular group coaching calls

• How she ended up selling 120% to goal

🎧 Listen now and get inspired to design a launch that you don’t hate doing 

⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors open from September 17, 2025 to September 23, 2025

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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What do Taylor Swift, Alex Hormozi, and blockbuster movies have in common? They all master the art of pre-launching—and in today’s episode, I’m breaking down what your next offer launch can learn from the silver screen.

I’m sharing how open loops, trailers, and strategic buzz-building can take the stress off launch day while bringing in perfect-fit buyers—before your offer even goes live.

In this episode, you’ll learn:

• Why Hollywood starts marketing 120 days before release—and you should too

• How to use open loops to create irresistible curiosity

• The psychology trick behind trailers that drive action

• Why you shouldn’t rely solely on your waitlist

• Real client examples that prove pre-selling works

🎬 Listen now and learn how to make your next launch a box office hit.

👉 And if you’ve ever wondered about the real value of a waitlist, don’t miss Episode 4: Waitlists Are Not a Launch Strategy

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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If you’re skipping straight to your sales page or cranking out launch emails, you have to listen to this first! 

In this episode, I’m breaking down the single most important piece of copy you need before you write anything else—your Outstanding Offer Overview.

This one-to-two sentence statement is the North Star for your entire launch.

Here’s what I’m diving into:

• Why your Outstanding Offer Overview sets the foundation for every launch and for selling any offer 

• The 3 components it has to have

• The biggest mistake most people make when writing it

• What words like “burnout” are actually hiring your sales—and what to do instead

• Why this piece of copy has to come first—before your sales page, your emails, even your pre-launch content

If you feel like your message isn’t clicking with the right people, this could be the missing piece.

🎧 Listen now—then come hang out with me live on September 9th where I’ll help you craft yours inside a special workshop! 

🎟️ Grab your $27 seat →brennamcgowan.co/outstanding-offer-overview

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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Why You Shouldn’t Trust AI with Your Launch Strategy (Even If It Sounds Convincing)

In this episode, I get into the real reason why putting your launch strategy in AI’s hands might be the worst move you can make—and what to do instead.

Yes, I use AI every day, and yes, I even tested it to see if it could recreate my own strategy… but the results? Let’s just say, it missed the mark.

If you’ve ever thought, “Can’t I just plug this into ChatGPT for my launch strategy?”—this one’s for you.

Here’s what I’m diving into:

• Why AI might sound smart but still steer you wrong

• The biggest danger in using AI to mimic someone else’s strategy

• How AI misses market nuance—and what to do about it

• What one launch survey response taught me about DIY launches with AI

• Why real Voice of Customer beats AI every time

🎧 Listen now and rethink how you’re using AI in your pre-launch!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

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Should you reuse pre-launch content in future launches?

This week, I’m answering a great question from a listener who asked if you can reuse your pre-launch content for future launches. 

The short answer is yes, but the longer answer is: It depends on HOW you use it. 

In this episode, I share how to evaluate what’s working (and what’s not), how to tweak versus toss your content, and why the “silent lurkers” on your list may be your most valuable audience.

In this episode, I cover:

• The #1 mistake people make when evaluating their pre-launch emails

• The simple change that helped one student double her click rates

• Why a lack of replies doesn’t mean an email failed

• How shifting market trends (like AI!) demand new content angles

• Why asking buyers why they bought is your secret weapon

🎯 Want to reuse your content like a strategist? Tune in now.

Your Next Steps:

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Let’s be real—burnout and launching are often synonymous.

Which is why in this episode, I’m answering a great question from my Facebook group:

How do you deal with burnout during a launch?

(Spoiler: It’s not about eliminating stress completely!)

Here’s what I cover:

• Why setting realistic expectations is the first step to launch sanity

• One thing you have to have in place order for your next launch not to feel so stressful

• How pre-selling lightens the load (and builds your confidence early)

• What to do when your cart opens... and crickets

• Rituals and routines that keep you grounded no matter what’s happening during your promo period

• The sneaky way comparison and innocent questions drain your energy—and how to stop it

✨ Listen now to learn how to create your biggest launch yet without crashing once your promo is done! 

Your Next Steps:

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🔹 Let’s work together! Book a strategy call

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In this episode, I’m answering a listener's question about podcasting during pre-launch: what to talk about, when to pitch, and how to make it all count. Whether you’re launching soon or just planning ahead, this episode will help you turn your podcast into strategic pre-launch content.

Here’s what you’ll learn:

• Why your podcast should become your weekly “pillar content”

• The one question that helps you decide exactly what to talk about

• When to pitch your offer (hint: it’s later than you think)

• How subtle offer mentions do the heavy lifting

🎧 Listen now for a behind-the-scenes peek at how I teach this to my students!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

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Should You Launch Right After Your Event? It Depends…

Ever wondered if you should pitch right after your summit, challenge, or bundle? I get this question all the time, and today I’m breaking down why the answer isn’t so simple.

In this episode, I explain the real questions you should ask yourself before launching after an event. I also share the approach I take with my own summit, Behind the Launch, and why I treat it differently from a straight-up sales event.

Here’s what you’ll learn:

• 4 questions to ask yourself when trying to determine when to launch after an event

• The difference between list-building vs. conversion events

• Why “it depends” is actually a strategic answer

• How offer alignment changes your post-event launch plan

• What to consider if your offer is higher ticket

• When a full pre-launch before your launch makes more sense

🎧 Listen now to make your post-event strategy work for you!

Your Next Steps:

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In this episode, I’m sharing a surprising discovery: How I started posting to Instagram 5x a week and my content production actually became easier! 

After diving into a 90-day visibility challenge and ramping up my content, I realized something huge—perfection was holding me back. So I’m unpacking how content volume plus clarity can create serious traction with your content. 

What you’ll hear in this episode:

• Why being “precious” with your content might be slowing you down

• How to stop overthinking and start posting

• The one mindset shift that makes content creation easier

• Why knowing *this* one thing makes consistent content feel more effortless

• Why you shouldn’t re-record that video where you have a double chin:)

🎧 Listen now to hear how creating more content is actually easier than creating less

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

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A question I get all the time?

“How long should my emails be?” 

Hint: You don't need to write shorter emails, but you do need to write tighter ones.

During this episode I share about how to edit your marketing emails to convey your message, keep your audience engaged, and increase your email replies.

You’ll also hear about:

• Why writing less isn’t always the answer for more engaging emails

• A quick test to trim the fluff and keep your reader hooked

• What to do with good writing that doesn’t serve the story

• The recommendation I make to every student of mine when writing marketing emails

• How my disastrous hike in Yosemite National Forest turned into a copywriting lesson

🎧 Listen now for a behind-the-scenes peek at editing storytelling emails!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

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Ever wondered if you could sell out a program without a big launch, fancy sales page, or a single ad? In this episode, I chat with my hilarious and brilliant friend Laura Belgray about how she filled 80% of her mastermind with what she calls “the least launchy launch ever.”

We break down her ultra-simple (and totally effective) approach to gauging interest, building demand, and filling spots—all before the mastermind even officially launched.

Here’s what you’ll hear:

• How Laura casually seeded interest before ever mentioning a price

• The exact moment people started “raising their hands” to join

• What she put in her “sales page” (spoiler: it was a Google Doc)

• Why perfection and polish can actually hurt your pre-launch

• Laura’s #1 tip for creating buzz without trying too hard

Listen now for a refreshing reminder that launching doesn’t have to be stressful or salesy.

⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors close on September 23rd.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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