Hearing “Too Expensive”? It Probably Has Nothing To Do With Your Price

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Before the Launch with Brenna McGowan

Brenna McGowan

24 episodes

2 days ago

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

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Marketing

Business,

Management

Hearing “Too Expensive”? It Probably Has Nothing To Do With Your Price

Before the Launch with Brenna McGowan

15 minutes 48 seconds

2 months ago

Hearing “Too Expensive”? It Probably Has Nothing To Do With Your Price

Have you ever wondered if you should drop your price on your course, program, or offer?

This week, I’m diving into why launches don’t always meet our expectations and why “lower your price” isn’t always the best next move.

I’m breaking down a real-life launch story and sharing my honest take on what to do instead of creating another lower-ticket offer.

Here’s what you’ll hear:

Why you might be hearing “lower your price” and what to do instead

What a waitlist really tells you (and what it doesn’t)

The truth about price objections—even at $7

When a lower offer makes sense—and when it just distracts you

The #1 thing to fix before you even think about launching again

🎧 Listen now—especially if your last launch left you second-guessing everything.

✨ Want support with your launch messaging? Join the Pre-Launch Plan Program – doors open September 17, 2025! Only 20 spots available!

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