BONUS: How Steffeny Feld Sold Out Her Brand New Program

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Before the Launch with Brenna McGowan

Brenna McGowan

24 episodes

1 day ago

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

All content for Before the Launch with Brenna McGowan is the property of Brenna McGowan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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BONUS: How Steffeny Feld Sold Out Her Brand New Program

Before the Launch with Brenna McGowan

17 minutes 10 seconds

2 months ago

BONUS: How Steffeny Feld Sold Out Her Brand New Program

I sat down with Steffeny Feld, a therapist and copywriter who supports fellow therapists in designing and marketing VIP-style intensives. She joined the Pre-Launch Plan Program even though she couldn’t make any of the coaching calls, ended up tweaking her offer, and went on to sell out!

In this episode, Steffeny shares how the right structure and strategy gave her clarity, confidence, and better-than-expected results.

What we cover:

Why Steffeny tweaked her group program idea mid-pre-launch

The surprising Voice of Customer feedback that led the pivot

How she sold almost half her spots before the masterclass even started

What it’s like to have your copy reviewed by Brenna as a VIP student

Why Steffeny believes she was so successful, even though she couldn’t make any of hte regular group coaching calls

How she ended up selling 120% to goal

🎧 Listen now and get inspired to design a launch that you don’t hate doing

⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors open from September 17, 2025 to September 23, 2025

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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