The Copy You Have to Write Before You Launch

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Before the Launch with Brenna McGowan

Brenna McGowan

24 episodes

2 days ago

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

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Marketing

Business,

Management

The Copy You Have to Write Before You Launch

Before the Launch with Brenna McGowan

9 minutes 44 seconds

2 months ago

The Copy You Have to Write Before You Launch

If you’re skipping straight to your sales page or cranking out launch emails, you have to listen to this first!

In this episode, I’m breaking down the single most important piece of copy you need before you write anything else—your Outstanding Offer Overview.

This one-to-two sentence statement is the North Star for your entire launch.

Here’s what I’m diving into:

Why your Outstanding Offer Overview sets the foundation for every launch and for selling any offer

The 3 components it has to have

The biggest mistake most people make when writing it

What words like “burnout” are actually hiring your sales—and what to do instead

Why this piece of copy has to come first—before your sales page, your emails, even your pre-launch content

If you feel like your message isn’t clicking with the right people, this could be the missing piece.

🎧 Listen now—then come hang out with me live on September 9th where I’ll help you craft yours inside a special workshop!

🎟️ Grab your $27 seat →brennamcgowan.co/outstanding-offer-overview

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

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🔹 Join the Behind the Launch Facebook Group

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