Why I Started My Business at 40 (and What Botox Had to Do With It)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/63/2e/1c/632e1cdd-1327-429e-d3d2-d4efbd2b5bb2/mza_10754622057092109329.jpg/600x600bb.jpg

Before the Launch with Brenna McGowan

Brenna McGowan

24 episodes

2 days ago

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

All content for Before the Launch with Brenna McGowan is the property of Brenna McGowan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

Why I Started My Business at 40 (and What Botox Had to Do With It)

Before the Launch with Brenna McGowan

12 minutes 28 seconds

1 week ago

Why I Started My Business at 40 (and What Botox Had to Do With It)

What’s your why?

I ask this in nearly every pre-launch conversation, but today, I’m flipping the script and sharing my story.

From feeling stuck at 40 and wanting more out of life to starting my business because I wanted eyelashes, I walk you through the twists and turns that led me to where I am today — and why I care so much about pre-launching.

If you’ve ever struggled to articulate why you started your business — or if you're wondering whether anyone even cares — this episode will help you reflect, share, and connect more deeply through your story.

In this episode, you’ll learn:

The two wildly different reasons I started my business — both equally true

Why hating my first job in online business was actually a blessing

The surprising launch problem I kept seeing (and how I fixed it)

Why your “why” matters way more than you think — especially during a launch

🎧 Listen now and start weaving your why into your content.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!