Should You Reuse Pre-Launch Content?

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Before the Launch with Brenna McGowan

Brenna McGowan

24 episodes

2 days ago

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

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All content for Before the Launch with Brenna McGowan is the property of Brenna McGowan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

Show more...

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Should You Reuse Pre-Launch Content?

Before the Launch with Brenna McGowan

10 minutes 33 seconds

3 months ago

Should You Reuse Pre-Launch Content?

Should you reuse pre-launch content in future launches?

This week, I’m answering a great question from a listener who asked if you can reuse your pre-launch content for future launches.

The short answer is yes, but the longer answer is: It depends on HOW you use it.

In this episode, I share how to evaluate what’s working (and what’s not), how to tweak versus toss your content, and why the “silent lurkers” on your list may be your most valuable audience.

In this episode, I cover:

The #1 mistake people make when evaluating their pre-launch emails

The simple change that helped one student double her click rates

Why a lack of replies doesn’t mean an email failed

How shifting market trends (like AI!) demand new content angles

Why asking buyers why they bought is your secret weapon

🎯 Want to reuse your content like a strategist? Tune in now.

Your Next Steps:

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