This is Where AI Gets Launches Wrong

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Before the Launch with Brenna McGowan

Brenna McGowan

24 episodes

1 day ago

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

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Marketing

Business,

Management

This is Where AI Gets Launches Wrong

Before the Launch with Brenna McGowan

14 minutes

2 months ago

This is Where AI Gets Launches Wrong

Why You Shouldn’t Trust AI with Your Launch Strategy (Even If It Sounds Convincing)

In this episode, I get into the real reason why putting your launch strategy in AI’s hands might be the worst move you can make—and what to do instead.

Yes, I use AI every day, and yes, I even tested it to see if it could recreate my own strategy… but the results? Let’s just say, it missed the mark.

If you’ve ever thought, “Can’t I just plug this into ChatGPT for my launch strategy?”—this one’s for you.

Here’s what I’m diving into:

Why AI might sound smart but still steer you wrong

The biggest danger in using AI to mimic someone else’s strategy

How AI misses market nuance—and what to do about it

What one launch survey response taught me about DIY launches with AI

Why real Voice of Customer beats AI every time

🎧 Listen now and rethink how you’re using AI in your pre-launch!

Your Next Steps:

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