Are Your Emails Too Long?

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Before the Launch with Brenna McGowan

Brenna McGowan

24 episodes

2 days ago

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

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All content for Before the Launch with Brenna McGowan is the property of Brenna McGowan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

Show more...

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Are Your Emails Too Long?

Before the Launch with Brenna McGowan

8 minutes 38 seconds

4 months ago

Are Your Emails Too Long?

A question I get all the time?

“How long should my emails be?”

Hint: You don't need to write shorter emails, but you do need to write tighter ones.

During this episode I share about how to edit your marketing emails to convey your message, keep your audience engaged, and increase your email replies.

You’ll also hear about:

Why writing less isn’t always the answer for more engaging emails

A quick test to trim the fluff and keep your reader hooked

What to do with good writing that doesn’t serve the story

The recommendation I make to every student of mine when writing marketing emails

How my disastrous hike in Yosemite National Forest turned into a copywriting lesson

🎧 Listen now for a behind-the-scenes peek at editing storytelling emails!

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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