Why I Skip Black Friday (and You Can Too)

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Before the Launch with Brenna McGowan

Brenna McGowan

24 episodes

2 days ago

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

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Marketing

Business,

Management

Why I Skip Black Friday (and You Can Too)

Before the Launch with Brenna McGowan

8 minutes 5 seconds

2 weeks ago

Why I Skip Black Friday (and You Can Too)

It’s that time of year when everyone’s talking Black Friday—but do YOU actually want to run a sale?

In this episode, I’m giving you a permission slip to rethink the rush, get honest about your business model, and plan from a place of strategy.

Whether you’ve had big success in the past or you’re tempted to wing something last-minute, this episode will help you pause, assess, and decide what actually makes sense for you.

In this episode, I chat about:

Why I haven’t run a Black Friday sale (and why I don’t plan on it)

What to consider before you slap together a last-minute BF sale

How to avoid resentment pricing and holiday stress

What makes Black Friday offers actually work—and when they flop

How to build anticipation (and not just throw an offer out there)

🎧 Listen now for a different take on Black Friday planning.

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