Pricing is where strategy meets reality.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix, Dyson, Starbucks, and Salesforce use value-based pricing to capture the worth they create — and avoid the trap of competing on price.
Learn how to:
Identify and quantify customer value
Segment by willingness to pay
Choose the right pricing model
Communicate price with confidence
Next up: Design Thinking for Strategy — building creativity and empathy into strategic problem-solving.
Lifetime value isn’t just a finance metric — it’s a strategy.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix, Adobe, Peloton, and Sephora measure and grow Customer Lifetime Value (CLV) to guide marketing spend, product design, and customer experience.
Walk away with a step-by-step framework to calculate CLV, link it to acquisition costs, and identify growth levers for long-term profitability.
Next up: Pricing Strategy for Value Capture — how to turn value into sustainable revenue.
Coca-Cola turned a commodity into a personal experience—and reversed years of declining sales.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how Coca-Cola’s “Share a Coke” campaign and its next-generation AI-driven personalization efforts show that personalization at scale is a core growth strategy.
Learn how to:
Find the human hook in your own business
Enable customer co-creation
Personalize at scale without losing brand consistency
Measure personalization’s real impact
Next up: Pricing Strategy for Value Capture — how to turn customer value into profitable pricing.
Talent chooses companies as carefully as customers choose brands.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how leading companies like HubSpot, L’Oréal, Atlassian, and Schneider Electric build employer brands that attract top talent and retain high performers.
Learn a step-by-step framework to define your Employee Value Proposition, align it with your customer brand, activate employees as ambassadors, and measure success.
Next up: Customer Lifetime Value — how to calculate, grow, and use it to drive strategic decisions.
M&A success isn’t just about financial synergy — it’s about brand strategy.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how companies like Disney + Pixar, Microsoft + LinkedIn, and Unilever + Ben & Jerry’s got branding right — and why AOL + Time Warner is still studied as a cautionary tale.
You’ll learn a step-by-step framework to evaluate brand equity, choose the right architecture, align culture, and communicate clearly in M&A.
Next up: Employer Branding — how to win the war for talent with a compelling brand story.
Struggling brands aren’t doomed — some return stronger than ever.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores legendary brand turnarounds from Burberry, Lego, Marvel, and Nintendo — unpacking the strategies that transformed decline into rebirth.
Learn a step-by-step turnaround playbook to refocus, reinvest, and re-energize your brand when it matters most.
Next up: Branding in M&A — how to handle identity, architecture, and equity in mergers and acquisitions.
Partnerships can unlock growth — or backfire.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores co-branding and strategic partnerships, showing how brands like BMW + Louis Vuitton, GoPro + Red Bull, Taco Bell + Doritos, and Spotify + Uber created iconic collaborations — and why Target + Neiman Marcus failed.
Learn a step-by-step framework to evaluate, design, and measure partnerships that scale relevance and revenue.
Next up: Brand Turnarounds — how struggling brands make comebacks.
Your brand is only as strong as your employees’ ability to deliver it.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri shows how great brands activate their strategy internally — turning employees into culture carriers and brand builders.
Learn how Zappos, Airbnb, Decathlon, and Atlassian embed brand values into hiring, rituals, leadership, and CX — and how you can do the same with a step-by-step framework.
Next up: Co-Branding and Strategic Partnerships — how brands collaborate to scale faster and smarter.
In saturated markets, sounding different is survival.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri shares how challenger brands like Monzo, Allbirds, Turo, and Liquid Death carve out relevance by owning emotional territory, breaking industry clichés, and focusing where it matters.
Walk away with a strategic checklist to:
Map the noise in your category
Find your unique edge
Build brand assets that stick
Make your differentiation consistent and credible
Next up: Internal Brand Activation — how to align teams around your brand promise and scale culture from within.
How do you prove the real value of your brand to the business?
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how to design a brand KPI system that tracks health, performance, and business impact — without drowning in vanity metrics.
Discover how companies like LEGO, Salesforce, Booking.com, Oatly, and Philips measure what matters, and walk away with a step-by-step playbook to build your own brand dashboard.
Next up: Brand Differentiation in Saturated Markets — how to stand out when everything sounds the same.
How do multi-brand giants like Unilever, Amazon, and Nestlé grow without confusing customers or cannibalizing themselves?
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri unpacks Brand Stretch and Portfolio Strategy — exploring how smart companies expand, manage brand architecture, and build systems that scale.
Get a practical guide to:
Define brand roles and architecture
Stretch into new markets without losing trust
Use purpose to guide portfolio coherence
Avoid common traps of over-extension
Next up: Brand Measurement & KPI Design — how to track the health and value of your brand in real business terms.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how today’s most innovative companies build brand communities that extend far beyond transactions.
Discover how brands like Glossier, Red Bull, Rapha, Salesforce, and Notion use communities to reduce churn, increase advocacy, and create powerful emotional connection — all while driving business growth.
Get a step-by-step playbook to:
Define shared purpose and identity
Choose the right format for your community
Empower users to contribute, lead, and grow your brand organically
Next up: Brand Stretch and Portfolio Strategy — how multi-brand giants like Unilever and Amazon stay coherent and competitive at scale.
Customers don’t buy products. They hire them to get a job done.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri introduces the Jobs to Be Done methodology — a strategic tool to design, market, and position your offering around what customers are really trying to achieve.
Learn how companies like WHOOP, Lush, Wise, and Blinkist used JTBD to innovate, grow, and connect with their audience on a deeper level.
Next episode: Brand Communities — how brands like Red Bull and Glossier build loyalty beyond the product.
#JTBD #Innovation #MarketingStrategy #CustomerJobs #ProductDesign #GrowthStrategy
What emotional role does your brand play — and why does it matter?
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how to use Brand Archetypes to build a consistent, emotionally resonant brand. Learn how brands like Dyson, Mercedes-Benz, Old Spice, and UNICEF use archetypes to shape their value proposition and stand out.
You’ll walk away with:
A practical guide to define your brand archetype
Insights on how to align it with your MARCOM and brand voice
Real-world strategies to drive connection and differentiation
Next up: The Jobs to Be Done Methodology — how to design your brand around what customers really want to achieve.
Follow the show and share it with your leadership team..
#BrandStrategy #MarketingPodcast #BusinessLeadership #BrandArchetypes #ValueProposition #EmotionalBranding #ExecutiveInsights #CustomerExperience #MarCom #MarketingAndStrategyUnlocked #DrNicolásKfuri
🌟 What makes brands like IKEA, The LEGO Foundation, and REI stand out — beyond products and pricing?
👉 Purpose.
Not a slogan, but a strategy that shapes how they innovate, hire, and connect with customers who believe what they believe.
In the latest episode of Marketing & Strategy Unlocked, I unpack how top companies define and live their brand purpose — and how you can embed it in your organization starting today.
🎧 Listen in to discover:
✅ What an authentic purpose looks like
✅ How to turn purpose into action (not just PR)
✅ Real examples from IKEA, LEGO, REI, and more
✅ A practical playbook to align your teams around purpose-driven growth
💡 Purpose pays off: research shows purpose-led brands outperform competitors on loyalty, trust, and profit.
👉 Tune in, share with your leadership team, and let’s build brands that matter more than ever.
#BrandPurpose #Leadership #MarketingStrategy #BusinessGrowth #CustomerTrust
In this must-listen episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri unpacks Bain & Company’s Elements of Value Pyramid — a practical tool for understanding what truly drives customer decisions.
Learn how brands like Amazon, Disney, LinkedIn, Ben & Jerry’s, and BBVA climb from functional benefits to emotional, life-changing, and societal value. Plus, get a step-by-step executive guide to diagnose, innovate, and deliver more of what your customers crave — and pay for.
Next up: Brand Purpose — how market leaders embed purpose into profit.
Follow, subscribe, and share this episode with your leadership team to unlock real customer loyalty.
In this powerful episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri takes you beyond traditional branding frameworks with a deeper look at the expanded Brand Ladder. You'll learn how to build your brand story and value proposition from product attributes all the way up to societal impact.
With real-life, global examples from Dyson, Spotify, Peloton, and TOMS, you’ll discover how to answer five critical questions:
What are your features?
What do customers get?
How do they feel?
How does their life change?
And ultimately… how does your brand make society better?
Whether you're repositioning a legacy brand or launching something bold, this episode will help you elevate your thinking—and your impact.
Next up: The Elements of Value Pyramid—and how the most successful brands strategically layer value to drive loyalty and pricing power.
In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri introduces The Brand Story Canvas, a strategic framework for building compelling brand narratives that connect with customers on an emotional level. It explains why storytelling is crucial for modern branding, citing neuroscience and reports from firms like McKinsey and Bain & Company. The framework is broken down into eight key components: Origin, Purpose & Mission, Core Values, Audience, Conflict, Journey, Transformation, and Promise. The text provides examples from well-known companies like Warby Parker, Natura, Lego, Emirates Airlines, and Airbnb to illustrate each element, offering executive tips and methods for application. Ultimately, the Brand Story Canvas serves as a living tool to align teams, inform content, and recruit talent, helping brands build an authentic story that drives loyalty and growth.
Next up: The Brand Ladder and how companies go from selling just product attributes to transforming society.
In this power-packed episode of Marketing & Strategy Unlocked by Dr. Nicolás Kfuri we unpack the 8 timeless branding principles from Scott Bedbury’s A New Brand World—the same wisdom behind iconic brands like Nike and Starbucks. But we go further: with real-world examples from companies like Hermés, Microsoft, Ritz Carlton, Apple, Amazon, and more. Learn exactly how to make your brand matter, differentiate, and endure in a competitive world. Walk away with a practical, executive-ready blueprint to turn branding into business performance.
Next up: Brand Storyline—how leading firms create stories that resonate and inspire their customers. And which are the steps that you should follow to create yours!
Ever wondered why some brands stick in your mind while others fade away? Brand Whisperers goes beyond marketing fluff to explore the strategies, psychology, and storytelling genius behind the world’s most iconic brands.
This episode unpacks real business cases, cutting-edge insights from top strategy firms like McKinsey, BCG, and Bain, and branding wisdom from Harvard, Stanford, and INSEAD.
It also distills the core branding concepts that have resonated most with and inspired executives during training sessions and MasterClasses led by Dr. Nicolas Kfuri around the globe.
From Apple’s rebel myth to Patagonia’s paradox, we’ll show you how great brands craft meaning, inspire loyalty, and change culture.
Whether you’re a marketer, strategist, founder—or just brand-curious—this is your backstage pass to the minds shaping modern business.
