🌟 What makes brands like IKEA, The LEGO Foundation, and REI stand out — beyond products and pricing?

👉 Purpose.
Not a slogan, but a strategy that shapes how they innovate, hire, and connect with customers who believe what they believe.

In the latest episode of Marketing & Strategy Unlocked, I unpack how top companies define and live their brand purpose — and how you can embed it in your organization starting today.

🎧 Listen in to discover:
✅ What an authentic purpose looks like
✅ How to turn purpose into action (not just PR)
✅ Real examples from IKEA, LEGO, REI, and more
✅ A practical playbook to align your teams around purpose-driven growth

💡 Purpose pays off: research shows purpose-led brands outperform competitors on loyalty, trust, and profit.

👉 Tune in, share with your leadership team, and let’s build brands that matter more than ever.

#BrandPurpose #Leadership #MarketingStrategy #BusinessGrowth #CustomerTrust