What Customers Buy (But Won’t Tell You): Mastering the Value Pyramid. Amazon, LinkedIn, Disney, Ben&Jerry's

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Marketing and Strategy Unlocked

Nicolas Kfuri

27 episodes

5 days ago

Marketing & Strategy Unlocked brings you cutting-edge ideas on corporate strategy, branding, digital transformation, AI, and innovation. Hosted by a globally recognised consultant, professor and executive trainer, this show delivers actionable frameworks, real-world case studies, and expert perspectives designed for executives, business leaders, and ambitious MBA students. This podcast is inspired by Dr. Kfuri's years of highly acclaimed lectures. Whether you're scaling a Fortune 500 company or shaping the next market disruptor, unlock the strategies that set industry leaders apart!

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What Customers Buy (But Won’t Tell You): Mastering the Value Pyramid. Amazon, LinkedIn, Disney, Ben&Jerry's

Marketing and Strategy Unlocked

18 minutes 3 seconds

4 months ago

What Customers Buy (But Won’t Tell You): Mastering the Value Pyramid. Amazon, LinkedIn, Disney, Ben&Jerry's

In this must-listen episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri unpacks Bain & Company’s Elements of Value Pyramid — a practical tool for understanding what truly drives customer decisions.

Learn how brands like Amazon, Disney, LinkedIn, Ben & Jerry’s, and BBVA climb from functional benefits to emotional, life-changing, and societal value. Plus, get a step-by-step executive guide to diagnose, innovate, and deliver more of what your customers crave — and pay for.

Next up: Brand Purpose — how market leaders embed purpose into profit.

Follow, subscribe, and share this episode with your leadership team to unlock real customer loyalty.