🤝 Smarter Together: Co-Branding and Partnerships Drive Growth. GoPro + RedBull. LV + BMW. Taco Bell + Doritos. Spotify + Uber

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Marketing and Strategy Unlocked

Nicolas Kfuri

27 episodes

6 days ago

Marketing & Strategy Unlocked brings you cutting-edge ideas on corporate strategy, branding, digital transformation, AI, and innovation. Hosted by a globally recognised consultant, professor and executive trainer, this show delivers actionable frameworks, real-world case studies, and expert perspectives designed for executives, business leaders, and ambitious MBA students. This podcast is inspired by Dr. Kfuri's years of highly acclaimed lectures. Whether you're scaling a Fortune 500 company or shaping the next market disruptor, unlock the strategies that set industry leaders apart!

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🤝 Smarter Together: Co-Branding and Partnerships Drive Growth. GoPro + RedBull. LV + BMW. Taco Bell + Doritos. Spotify + Uber

Marketing and Strategy Unlocked

16 minutes 56 seconds

2 months ago

🤝 Smarter Together: Co-Branding and Partnerships Drive Growth. GoPro + RedBull. LV + BMW. Taco Bell + Doritos. Spotify + Uber

Partnerships can unlock growth — or backfire.

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores co-branding and strategic partnerships, showing how brands like BMW + Louis Vuitton, GoPro + Red Bull, Taco Bell + Doritos, and Spotify + Uber created iconic collaborations — and why Target + Neiman Marcus failed.

Learn a step-by-step framework to evaluate, design, and measure partnerships that scale relevance and revenue.

Next up: Brand Turnarounds — how struggling brands make comebacks.